What is LSI? How to find and use LSI Keywords X3 Traffic

What is LSI?  How to find and use LSI Keywords X3 Traffic

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What is LSI?Why are LSI keywords becoming such an important part of the Google search ranking factor? If you are pursuing the SEO industry, LSI keywords will help the website achieve positive results. Using LSI in content improves context and improves the search visibility of the article for users. Now let’s see the article to learn more about this term!

1. What is an LSI keyword?

LSI is an abbreviation of Latent semantic indexing (implicit semantic indexing) means implicit semantic indexing. Simply put, LSI keywords are semantically related words and phrases with the common purpose of supporting the main content keyword. LSI keywords will often appear together in the article.

LSI keyword (Latent Semantic Indexing Keyword) is a type of keyword that has the same semantics as the main keyword. LSI keywords help search engines like Google understand the content of the article without having to mention it directly.

For example, when you have the main keyword “Content website”, the LSI keyword will be: “SEO standard content”, “what is content”, “type of content”.

lsi keywords
What are the notes when using LSI?

Moreover, when you use LSI keywords in the article, it also reduces the keyword density of the main keyword. As a result, readers will feel like they are reading the article more fluently and naturally.

2. What is the important role of the LSI keyword in SEO?

LSI keyword is always an important factor in SEO, an effective solution in on-page SEO optimization. Let’s take a look at the most important SEO games of this LSI keyword.

Make your content more keyword friendly with keyword tools.

In the past, in SEO, there was always a tendency to cram lots of main keywords into your content. Top keywords that appear a lot will help Google consider and recognize the content mentioned in the article and “prioritize” those articles on the track more. However, these word-of-mouth “concepts” no longer exist.

What is LSI?
The important role of LSI Keyword in SEO

Since the birth of Google algorithms such as: Google Panda, Hummingbird has stopped for keyword stuffing content that degrades the quality of content for these users. Instead, quality articles have taken the throne, quality is now user-friendly optimized content, main keywords appear more naturally. Therefore, LSI Keyword is the best choice for content in the current Google race.

Query more keywords with the LSI keyword website

Instead of main keywords, LSI keywords will help users find you more easily. Thus, LSI Keyword is the lever to help your website increase the ranking on the results pages in the most effective way. Instead of competing for the main keywords that are quite high and hard to compete on the search pages, LSI Keyword is a great choice for

The LSI keyword improves your article

LSI keywords are always closely related to the main keyword. These keywords are always used by users to search for content on Google. These LSI keywords are therefore used to implement in the title of the article. This way, you can get articles with better, more structured, and more consistent content, while fully meeting the user’s search needs for search content.

What is LSI?
The LSI keyword improves your article

Bring great experiences to readers

Avoid stuffing the main keywords which make the content of the article lose its natural character. By using LSI keywords, you can easily access the relevant content and terms you need to target. So you also helped put content on the website to help Google understand better and SEO Onpage more effectively.

3. What is the SEO benefit of the LSI keyword?

3.1 Get High Rankings on Search Engines

LSI keywords help content stay relevant and rank higher on search engines. Users search for semantic words related to the main keyword, through the search engine, it will provide useful and valuable content to users. So when you come across this, it will help your search engine ranking to improve and be much higher.

What is LSI?
Get high rankings on search engines

3.2 Make content more trustworthy

Relevant content contains a variety of new information to entice readers to access and share more. Thus, your website will be more trustworthy for people.

3.3 Improve time spent on the web

Your website provides more useful and beneficial content to users the more time they spend on your website. Also, the higher the time spent on the site, the higher the clicks to find out more about the site’s problems.

What is LSI?
Your website offers a lot of useful content

3.4 Reduce bounce rate

The LSI keyword app will always bring your content to the right audience that the content wants to target. As a result, the level of interaction and the improvement in the bounce rate are better and help to improve the user experience and optimize SEO.

4. How to find the LSI keyword?

4.1 Keyword research via the Google search engine

The easiest way to find LSI keywords is to use the search engine. You just need to enter the search term in the search engine and you will get the LSI keywords you need to refer to.

For example, you need to search for “Apple” which will show the following LSIs:

What is LSI?
LSI Apple

4.2 Keyword research via Google Keyword Planner

The second way to find LSI keywords is to use Google Keyword Planner. The first thing you need to do is log into your Google AdWords account and use Keyword Planner.

Next option “Search for keywords” (Search for keywords). Then click on the “Find new keywords using a phrase, website, or category” option. Finally, enter the phrase you want to search for.

What is lsi?
How to find LSI keywords?

4.3 Keyword research using the Keyword Tool What is LSI?

Here are 2 ways to research keywords via LSI Keyword Tool

Using the LSI Chart Tool

Tools Tool LSI Chart allows you to use it for free but is limited to 1 day of 20 search terms. You just need to access the tool and enter the search term and click on “Generate” and get the results.

Using Ubersuggest and Keywordtool.io

keywordtool.io and Ubersuggest is a popular tool for finding LSI keyword phrases. This tool is quite simple and doesn’t require you to log in or do much fiddling. Just go to the tool and use the search right away for the word you want. These will be two tools that you need to know to complete your LSI research perfectly.

Keywordtool.io and Ubersuggest tools

4.4 Research LSI Keywords via SEO Tool

Use the Keywords Explorer feature of Ahrefs and SEMrush SEO Tool

With Ahrefs Keyword Explorer feature, you will get lots of ideas about LSI keywords through related phrases. SEMrush is quite a popular SEO tool today in the SEO industry. The outstanding feature that this tool brings is to help optimize content and standard SEO Content Templates.

What is LSI?
Use the Keyword Explorer feature

These two tools both have the function of giving indications on your objectives and What is LSI?

5. What are good places to put the LSI keyword?

These LSI keywords carry semantics that support the main keywords to express the content of the article. Therefore, you should place them in natural but necessary positions to showcase the item. When Google analyzes your content and still displays the content, the word stable means that you have reached the goal.

What is LSI?
This LSI carries semantics that support major keywords

So what is the right location to place the LSI?

Refer to the following methods to set:

  • title tag
  • Meta description tag
  • Tags H1, H2, H3
  • Alternative attribute
  • Links and anchor texts

6. How to use the LSI keyword to optimize content in OnPage SEO

6.1 Put the LSI keyword in the Title tag.

For example, if you have the main keyword “SEO tips”, “SEO tips and tricks” will be the LSI keyword.

In the title, you should use the keyword LSI to emphasize the content of the article, because the example above will be: “SEO tips and tricks”. So you used both keywords but still ensure the content but don’t bring the feeling of keyword stuffing.

6.2 Place the LSI keyword in meta descriptions

Placing the LSI keyword in meta descriptions helps attract more searchers. However, it is still important to remember that it is important to avoid keyword stuffing which leads to a bad Google ranking for you.

What is LSI?
Put the LSI keyword in meta descriptions

6.3 Putting LSI Keywords in Image Alt Tags

To optimize content, you should use LSI keywords for your Alt tags. Also be careful that your image is related to the LSI keyword that you add to this content.

6.4 Use Main Keywords and Semantic Keywords in the article

  • LSI keywords are used to supplement the main keyword, so it is not possible to replace the main keyword with LSI.
  • Key words are very important. Ignoring major keywords will affect website ranking.
  • The main keyword acts as a link between the semantic keywords in your article.
  • Don’t add too many LSIs with the main keyword to avoid keyword stuffing and Google penalties.

6.5 Put the LSI keyword in the header

Adding LSI keywords to H1, H2, H3 tests will help your article to be more optimized and get Google’s attention for your content. However, filter the LSI keywords to find the most appropriate keywords for your current article.

What is LSI?
LSI in header

6.6 Apply closely related LSI keywords in anchor texts

Applying LSI keywords in anchor texts will affect your SEO optimization. For example, the keyword “web design company” is always used to link to your website. This will affect the ranking of other related keywords.

6.7 Emphasis on readability and context

If LSI keywords are used indiscriminately, it won’t help the content get better quality or rank higher. So please optimize LSI keywords carefully and optimize the article when finished.

7. What precautions should I take when using LSI?

7.1 Always aim for the right search intent of the user

Your articles should always correctly discover and target the intent of search users. Therefore, LSIs must have the right objective of the article to help the article meet the needs of the reader.

7.2 Always focus on the main keyword

The main keyword is always the most targeted keyword you need to target. LSI Keyword supports increasing search traffic for content and comes with top keywords and on-page SEO optimization.

What is LSI?
Main article keyword

7.3 Avoiding LSI Keyword Stuffing

Do not stuff keywords, it will expose you to Google’s algorithms and penalize you. So use LSI in the most natural way.

Through the article”What is LSI?? How to Find and Use LSI Keywords X3 Traffic » SEODO to bring. Perhaps you already understand the concept as well as the importance of what LSI brings. Apply this SEO knowledge to upgrade the website. Please contact us immediately if you have any questions about the content of the article!

Learn more about other SEO content knowledge through the following articles:

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What is a URL? Latest Ways to Optimize URLs for SEO 2022

What is a URL?  Latest Ways to Optimize URLs for SEO 2022

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What is a URL?? URL is an extremely popular term for SEOers to help articles achieve high rankings on SERPs. However, what is the structure and composition of the URL? This article will give you an overview of URLs and the latest ways to optimize URLs for SEO 2022. Check it out!

1. What is a URL?

URL with full name Uniform Resource Locator works as the location of a website, page or file on the Internet. Each URL is made up of several parts which have many impacts on the security of the Website. So,URL path has the ability to easily create multiple hyperlinks to the website.

For instance: The SEODO website address is: https://seodo.vn/

What is a URL?
What is a URL?

In other words, a URL is a way for users to access resources on a computer network. Each resource on the computer when we access it every day is assigned a fixed address. Just enter this link and search, you can go to your desired destination.

2. What is the structure of a URL?

The URL is almost identical to the C:\Documents\Personal\myfile.txt path in Windows. However, the URL can be supplemented with content so that the correct server address can be found and the protocol used for secure access to information. The URL will have 2 main parts, Scheme and Authority. However, URLs are made up of many different components, which can be optional or required depending on the case.

A complete URL will consist of the following four elements:

  • Protocols: http, https, ftp,…
  • World Wide Web: www.
  • Domain.
  • Communication ports such as: 80, 8090, 443, 2081, 7777, …

2.1 What is a pattern in a URL?

A URL is not just a web address, but a web address is a URL. In addition to the web address, other services also accessible on the Internet such as FPT or MAILTO are URLs. Where Scheme, the text before the 2 dots of the URL indicates the protocol with which the application and the server communicate.

What is a URL?
Schema in URL

There are three main types of connection protocols:

  • Hypertext Transfer Protocol (HTTP): Is the basic protocol form of the Web, defining the actions of servers and browsers to be implemented.
  • Secure Protocol (HTTPS): A form of HTTP working with a secure and encrypted layer, ensuring that information is transmitted more securely.
  • File Transfer Protocol: This is the protocol used to transfer files over the Internet.

Browsers are now much more advanced, so there is no need to use Scheme to access certain addresses. However, in some cases it is necessary.

2.2 What is authority in the URL?

Authority is the part of copyright that starts after 2 slashes followed by protocol and is divided into different parts.

  • Part 1-Hostname: The hostname is an encoded character string and replaces an IP address. A simple domain name will include subdomains and top level domains. The characters after the hostname are separated by a “/” called elements in the URL.
  • Part 2-Additional Components: Each URL will have 3 additional components located in the Authority section, including: Path (Path), Query (Query), Fragment (Fragment).
What is a URL?
Authority in URL

URL Authority Analysis:

  • Domain (top-level domain): The top-level domain in the hierarchy of domains that we commonly know is “com”. Currently, there are 3 commonly used types of domain names: .com, .net, .gov. For instance: Vietnam is .vn, United States is .us, Canada is ca… Some other domain names such as musium or club are also used but are quite rare and not popular with users.
  • Subdomain (subdomain): Example link www.facebook.comthen both the “www” and “facebook” parts are subdomains. Wherein, “www” is the subdomain and “facebook” is the top level “.com”.

Additionally, the authority URL can be complicated when adding certain components such as:

  • User Information: Contains user and password.
  • Port number: Use the IP address to notify the appropriate server on the network.

3. What is URL Classification?

On all websites today, most of them have two types of URLs below:

  • Dynamic URL (?id=..) : is a mutable URL. Commonly used in forums or open source design websites
  • Static URLs (.html) : Static URLs cannot be changed and rank higher in search engines to help users easily understand the purpose of the website. When people see a specific URL that matches the query and description, they are more likely to click through to the search site.
What is a URL?
Ranking of URLs

4. What is the URL for?

A URL allows users to describe a site or page. In a way to have a good position in front of the Internet community need of create accurate and attractive URLs. For websites, the URL should be short and very descriptive.

What is a URL?
Uses of URLs

In order to get high rankings on Google rankings, URLs must be descriptive, the path must be precise to attract high traffic. Depending on the keyword and requirements, the appearance of the keyword in the title and URL will affect the URL traffic. Additionally, the canonical URL also acts as anchor text because the URL contains keywords that require SEO.

5. What is the SEO impact of URLs?

When indexing, SERPs always pay attention to the URL of the website because the URL greatly affects SEO results as well as search engine rankings. Google’s SEO standards generally evaluate URLs based on the following criteria:

5.1 URLs should not be too long

An effective standard SEO URL for a website should meet the following criteria:

  • Gmail: the average length is 59 characters.
  • Tools for webmasters: the average length is 90 characters.
  • Google Blog: Average length is 76 characters.
What is a URL?
The URL should not be too long

5.2 Do not write accents or special characters

Website URLs are unsigned and hyphenated like “url-la-gi”. Besides the length factor, this is considered a requirement for a canonical search engine optimization URL. Special characters are always minimized as they greatly affect the ranking ability of the website.

What is a URL?
Do not write accents or special characters

5.3 URLs that do not contain SEO keywords

Make sure important keywords are still displayed in the URL. Whether the article or website ranks or not depends in part on the appearance of the keyword for that URL.

5.4 URLs restricted to subdirectories

For good quality URLs, you should not split too many folders. Google won’t like the URL that has to crawl through many main pages to get to SEO-requiring content.

6. Why are URLs important for SEO?

With the above information, you have somewhat understood the importance of URLs for SEO as well as for the website. Therefore, following the rules while building URLs is essential for SEOs or SERPs. The level of importance is most clearly indicated by the following two factors:

6.1 Improve user experience

A well-designed URL will give users and search engines an easy-to-understand indication of the main content of the page. Even though the title tag of this page is hidden, the URL still provides clear information about the content of the landing page and allows users to experience the content by clicking the link.

What is a URL?
Improve user experience

6.2 Classification

The URL is the part that makes up the search engine ranking factor that determines the relevance of a page to a user query. However, this has an effect on the authority of the global domain name itself. However, your use of keywords in the URL is a ranking factor. Although keywords can improve visibility, URLs generally have no impact on a page’s ranking.

What is a URL?
URLs are part of the ranking factor

7. SEO Friendly URL Optimization Method

However, you already have a glimpse of the importance of URLs for websites. However, the process of implementing URLs is difficult, let’s refer to some ways below:

7.1 Page hierarchy

The structure of the URL is as simple as possible, so you should organize the content so that the URL has a reasonable structure, which makes it easy for users to understand. This requires studying the hierarchy of pages before creating the website. For example, you are designing a house that needs to fit out rooms, decorative items, etc.

What is a URL?
URL hierarchy

URLs using 4 link levels are not good for search engine optimization. Instead, you should prioritize the URL structure into 2-3 sub-levels.

7.2 Use of the HTTPS protocol

HTTPS is the secure version of the HTTP protocol, it makes your website more trustworthy for visitors. HTTPS is often used to protect online transactions with high security for banking, online shopping payment.

What is a URL?
http-protocol

To encrypt information, HTTPS sites must implement one of two encryption security protocols, Secure Sockets Layer, Transport Layer Security.

7.3 Hide silvernot www element

Hiding the www prefix will make the website domain look better to users. In fact, browsers like Chrome hide both www and https:// in the address bar because the information it gives is not important to display.

7.4 URLs containing keywords describing content

When you publish an article on the web, you must have clear and understandable information. Also, the content contains the main keyword instead of using random numbers without the relevance of the topic in the page. This is extremely beneficial for increasing click-through rate (CTR) as well as improving user experience (UX).

7.5 Short URLs

You should Use the article’s main keyword to shorten the URL. Also, you should leave the URL length at 70 characters so that users can fully see the main keyword contained in the article.

7.6 Redirect old URL

Navigation is the resolution of a URL to another URL. This helps Google and visitors understand that the page has been updated to a new address. Therefore, if you change the URL, you should use a 301 redirect so that any user who clicks on the old URL will be redirected to the new URL, avoiding a 404 error page.

What is a URL?
Page 301

7.7 Using hyphens to separate words

URLs do not use underscores or spaces to separate words. Instead, Url uses hyphenation to help Google and users know where to break characters to join them into a consecutive string.

7.8 Removing conjunctions

Conjunctions such as and, for, at, or… do not necessarily appear in the URL. So removing these words will make the URL shorter and more optimized for users and Google.

7.9 URLs do not contain

Basically, the accented URL is still used, but it’s easy to get an error saying the webpage is not accessible. Therefore, using unsigned URLs is more recommended. Try to optimize your website URLs as unsigned keywords containing hyphens to rank well.

What is a URL?
Standard SEO URL

The article above explained the issue What is a URL? and suggest methods to optimize URLs for SEO. I hope through this you got a better insight into SEO related knowledge when you first embark on the path to becoming an SEOer. Get in touch with SEODO If you need to provide more information about the article as well as a reputable SEO website address!

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What is search intent? How to Optimize Search Intent in SEO 2022

What is search intent?  How to Optimize Search Intent in SEO 2022

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Get leads. Get sales. Get growing. [2]

What is search intent?? Why does this affect website ranking decisions? Google is always on the criteria of bringing quality search results to users. Therefore, search intent has become an important factor in helping you reach desired customer emotions at many different stages. Take a look at the article below to help you better understand the term!

1. What is search intent?

Look for Intention also known as User intent is the user’s goal when using the search engine. To put it simply, when you are looking to buy a certain financial product but you don’t know the specific website to visit. Sometimes the main keyword does not show the full purpose of the search and this is the time when SEOs need to fully grasp the psychology of potential customers to respond.

What is search intent?
Search intent is the target of users

2. What is the difference between search intent and user insight?

Search Intert and Insight, two terms that are no longer foreign to those of you who work in the field of SEO. Basically, the difference is at a superficial level – deep in the expression of the applicant’s needs. When creating content on the website, the first thing you need is to meet all the requirements Intention and satisfied search request users, the possibility of increasing the conversion rate will be extremely promising. So, Search Interest What is different from Insight?

  • Look for Intention represents the visitor’s desire during a search operation. For example, you are looking for “milk to grow adult” then Interest This means looking for adult enhancing milks.
  • Insight expresses the desire deep within the customer, driving the need to search Search Intention. When users are looking for milk to increase their size, Insight owns impressive size to enhance their physique.
What is search intent?
Search Intert and Insight are two terms that are not too unfamiliar

3. Is search intent important for SEO?

Today, investigators are no longer used to knowing products and considering purchases. Users tend to broaden their search all the time and decide to run commands at unpredictable times. Therefore, your page does not meet the search needs Intention of customer. Of course, you will not get a good ranking on the Google platform search engine.

search request
If it doesn’t meet the search intent, it won’t rank well

Moreover, you want to have a good position in the Google ranking, you must have the most relevant results for User intent. Google understands what people want to see when they search for a keyword phrase. So don’t try to maintain rankings subjectively, optimize to meet User intent.

4. Why optimize search intent?

If you want a successful SEO campaign, you need to understand and rank search Intention of the user. From there, create content that aligns with the desires of finding and solving customer problems. So simple to understand, optimize search Interest is the common goal of Google and plays a very important role in the SEO activities of the website.

What is search intent?
Create content that matches search expectations

5. Benefits when optimizing for search intent?

All activity has certain results. Here are 2 outstanding benefits when you optimize for search Intention:

5.1 For SEO

Look for Intention is an important part of SEO that helps navigate search results to users. So if it’s optimal Intention good will increase organic traffic to your site. From there, companies will improve the conversion rate of not only the sales page, but also the informative content.

What is search intent?
Search intent is an important part of SEO

Some of the key benefits of meeting demand well User intent in referencing:

  • Bounce rate: Users find the right information to search for.
  • Increase the number of pageviews (Pageviews): Touch User intent will make customers more curious than other categories on your website
  • To be on TOP Google: If Search Intert optimization is good, to be on the first position of Google will be yours and will also be ranked.
  • Reaching a wider audience: one of the values ​​of good optimization Intention is that Google will rank your page for all queries with the same search intent, making it easier for you to reach potential customers.

5.2 For businesses

Users often use search engines to find nearby addresses or ask questions about company products when posting to any page. So in this case, if you optimize for searches correctly, Intention of visitors such as: City, district, zip code, recent famous destinations, etc., businesses will attract more customers around the sales business area.

What is search intent?
If properly optimized for search intent, businesses can attract a large number of customers

6. How to categorize search intent?

Thus, the classification of research Intention How’s it going ? Let’s immediately see the content below that shows how to classify the User intent like what!

6.1 Intent to seek information

When a user has a question or wants more information on a certain topic, they will perform a query to find the answer. Therefore, the popular implementation of informational research Intention are searches in the form of asking a question or expressing an ordinary sentence.

user intent
Informational search intentions are searches in the form of questions asked

For instance: Lately, some of the most sought-after information by users are:

  • “G63”
  • “Son Tung M-TP”
  • “President Trinh Van Quyet has been arrested”

6.2 Intention to request a commercial investigation

Type User intent This happens when a searcher decides between different brands or products. If the client still hasn’t satisfied the need and gives the final result, then the way for the visitor to find the answer is to use the keyword in the form of a question and a comparison.

What is search intent?
This user intent appears during a searcher’s confusion

Example of a commercial request:

  • Compare iPhone and Samsung phones.
  • Best best sunscreen.
  • Give your opinion on SenKa cleanser.

6.3 Intention to seek transactions

When performing this type of transactional research, the user has the intention and will to trade – buy and sell. Therefore, at this stage, queries will carry intents such as: Specific product name with some accompanying words such as buy, order, where, etc.

What is search intent?
This user intent appears during a searcher’s confusion

Some examples of transaction searches:

  • Buy an HP Pavilion laptop.
  • Xiaomi Redmi Note 9 smart phone.

6.4 Navigation search intent

Search navigation intent is the last step a searcher wants to go to to find a page Website specifically, for example:

  • “Facebook”
  • “Twitter”
  • “VPS”
intention
The searcher wants to fetch a specific webpage

7. How to properly identify search intent in SEO 2022?

A common method used by SEOs to determine search Intention is the semantic analysis of Keyword. For example, when searching for the keyword “buy Senko fan”, the search engine will identify the audience looking to buy. However, it is not always true that a user’s query phrase includes a recognizable feature and taxonomy. Therefore, to easily find Search Interest you need to take the help of SERPs tool.

7.1 Search and recognize using verbal signs

By this way after finding When searching for the target keyword, SEOer will observe the results returned by Google to determine the search Intention. Several types of Google searchPopular features can be mentioned as:

  • Purchase results: List of product types.
  • Knowledge graph: Knowledge graph.
  • AdWords Ads: Advertising.
  • People also ask: People often search.
  • Video results: Video results.
What is search intent?
SEOer will observe the results returned by Google to determine search intent

Also, Google tends to display snippets in a certain way for certain types of keywords. Intention. This means the SERPs results page will help you sort User intent.

7.2 Statistics and analyzes via the SERPs format

How to better understand SERP results page? The following article will clarify the content of statistics and analysis through the SERP format.

7.2.1 SERP results with search intent

When you notice the search Intention of the user is to find information. Google will provide search results to searchers in the form of Knowledge Graph profiles, featured snippets (also known as featured snippets), TOP-related questions from major websites such as Wikipedia, dictionary, etc. …

user needs
Google will provide searchers with featured snippets of search results

7.2.2 SERP Results with Navigation Search Intent

When determining that user needs is the intent to seek navigation. Google will try to provide the exact website the user wants to view The results lead to the home page, including sitelinks.

What is search intent?
Google will try to provide the correct website

7.2.3 SERP Results with Transactional Search Intent

Generally, the results returned by Google for queries are ads, product categories, Page e-commerce or maps if the user is looking for something specific.

intention
Google returns for queries which will be ads, product categories

7.3 Planning

Based on the suggestions of Ahrefs, you will understand what is the desire of the user? From there, you can create quality content to optimize for each of those keywords.

What is search intent?
You can create quality content to optimize for each keyword

8. How to optimize search intent?

After understanding the concept of What is search intent?? The following article will detail content on how to optimize user’s search query ability. Let’s see it now!

8.1 Informational Intent Optimization

Informational intent optimization is based on user queries. Then, the SEO person will give relevant content on the keywords that customers are visiting. So there are 4 types Intention such as: Information, navigation, commerce and transactions.

What is search intent?
Informational intent optimization is based on user queries

Example: The keyword “buy a vacuum cleaner” is commercial, but “use a vacuum cleaner to clean the house” is a commercial category. Intention Look for information. Once the correct type is determined intentions, you should keep checking pages that are already ranking and giving the same score.

8.2 Optimize user experience

Google always wants to provide the most accurate answers to search queries. Therefore, users don’t have to spend time visiting one page and then returning to search to find the answer on other pages. Some tips to optimize the search experience Intention For Webmasters, you need to know:

  • Minimize the number of Popups: Reducing the possibility of users leaving the page is highly valued by Google.
  • Large fonts (14+): Large fonts make content clear and easy to read.
  • Subtitles: Adding subtitles in the article makes the content more consistent.
  • Combine videos and images: Support engaging scientific presentation content.
  • Use Google Analytics: Every SEOer’s tool used in website management and development.
user intent
Google always wants to provide the most accurate answers to searches

8.3 Optimization of e-commerce sites

The growth of the e-commerce revolution has given users more search intent. In addition to product information, there is also transaction, exchange, purchase and sale of products, specifically keywords with product names.

For instance: If you search with the keyword “Viet Tiep padlock”, it will lead to sales pages on Shoppe or Lazada. Displayed content includes: price, product information, reviews. So, to rank high for those keywords, create a page optimized for search intent with offers, buys, and sells of that product.

What is search intent?
Let’s create a page optimized for search intent with offers

8.4 Advanced Search Intent Optimization

Advanced Search Intent Optimization is the next step in research, analysis and application Intentions. At this stage, you need to understand the intent of the customer when searching, discover the need to provide the necessary information, clearly present the content so that it can appear in Featured Snippets.

What is search intent?
You need to understand customer intent when searching

8.5 Improving content

If you have a very good article and you are optimized on the page and the big backlink but you are not achieving high rankings, the problem may lie in the determination of the search. Intention. At this point, you need to re-examine users’ search intent and reconstruct relevant content.

search request
You need to re-examine user search intent and rebuild

The article above provided information on “What is search intent?? How to Optimize Search Intent in SEO 2022″. I hope all the content mentioned can help you better understand how Search Intent is different from User Insight and the importance of customer needs in query. The optimal medium for search intent is content that shouldn’t be ignored if you’re an SEOer. please contact SEODO Now if you want to learn more useful knowledge!

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9 Steps to Describing Content 75% of SEO Success

9 Steps to Describing Content 75% of SEO Success

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Outline will usually decide 75% of the success of the SEO project. The more meticulous and thorough this step, the more effective the content writing step will be in the short and long term. Lets go SEODO Discover 9 steps to complete content and standard SEO.

1. WHAT IS PREVIEW CONTENT?

Typically, Outline content will include the following elements:

  • Title (title 2, title 3, …)
  • Ideas that the person making the plan wants to emphasize or notes
SEODO Interior Industry Content Example
SEODO Blueprint Content Template

2. CONTENT PRESENTATION PROCESS:

  • B1: Discover user needs in this keyword and keyword group (for blog content)
  • B2: Look at the headings of the top 10 competitors and list them with as much detail as possible
  • B3: Short title of the article
  • B4: Brief meta title and meta description of the article
  • B6: Brief the content you want to convey to the user for the writer
  • B9: Other requirements

2.1. Step 1: Find out the user’s needs in this keyword and keyword group

Each keyword, group of keywords will have its own user needs, the most important thing is that we understand the user’s desire in this keyword. Avoid outlining excess content or splitting keywords incorrectly.

A good understanding of keyword needs will more correctly group plan content, not grouping based on the stereotype tool.

Long keywords will be quite easy to understand the search intent, but the shorter the keywords, the more difficult it will be for us to understand the search intent, simply because it is quite complicated.

  • So what is the desired interpretation of the keyword:

Comprehension is based on putting yourself inside the user when searching for keywords. This, the more you understand the product, the more it will understand the keywords.

Search the group keywords in Google, see what the competitors are talking about the most. Competitors who are TOP that keyword are highly rated by Google in terms of satisfying the user’s desire in that keyword. However, for keywords with too low competition, this is not effective.

Discover Competitor Outline Content
Discover Competitor Outline Content

2.2 Step 2: See the layout of the first 10 TOPs, in more detail, list the headings of the first 10 TOPs.

Why the first 10 competitors and not those on pages 2 and 3?

The top 10 TOP competitors will aggregate the 10 most popular Google results for that keyword.

In the above case, the manipulation is:

It is possible to choose a concept according to the opponent in case the opponent has a lot of similar concepts (because it is probably the best concept that Google loves with this keyword)

The choice of the main concept is the concept that appears the most, but in the article, it still shows other concepts that users are interested in to provide more useful information to users.

2.3 Step 3: Go to Header

After listing the main topics that should be included in the lesson, we begin to present the title based on the data from steps 1 and 2.

→ Heading 2 contains keywords and sub-keywords (60-70%), the remaining 30% contains LSI keywords

→ Section 3 contains 80-90% LSI keywords, 10-20% remaining keywords and sub-keywords

Content Plan header containing keywords
Content Plan header containing keywords

2.4 Step 4: Brief Meta Title, Meta Description and Heading 1

→ Contains the main concept you want to convey to the client

→ The title is sufficient depending on the number of characters to be authorized (check with the tool if the display is correct: https://serpsim.com/)
  • The title should suggest the problem:

→ TOP 10 restaurants: suggest that the problem is to introduce 10 restaurants (Correct)

→ Where to change Thai money in Vietnam so as not to lose money: Where is the best place to change money (Correct)

→ Tiong Bahru – Heritage district in the heart of Singapore: Suggests no problem, shouldn’t have a title like this

  • The title must contain numbers and special characters (will highlight the meta title):
  • The first half of the title should contain keywords, the second half are the words that get customers to click.
  • Meta description required:

→ Briefly describe the content of the article, containing the main keyword and the secondary keyword.

→ If Meta Title is the concept of the article, it is necessary to entice customers to click, then Heading 1 is the most concise content describing the content of the content.

→ H1 contains the main keyword.

→ For example, the Meta Title of the house sale group is: Buy and sell cheap real estate, promotion 10-20% in 2021. Then title 1 will be: Buy and sell cheap real estate 2021.

2.5. Step 5: LSI Keywords

LSI is currently heavily weighted in SEO and the weight of keyword density is dropping significantly. LSI keywords will help Google understand our topic and keyword group, thus appreciating our content more. LSI keywords appearing a lot also make our content more specialized, providing more valuable information to users.

Using Website Auditor software, based on data from 10 competitors for each group, extract 40-80 LSI keywords and add them to the Outline file. (LSI will often be the words or phrases that appear frequently among your competitors.)

Another way is to be able to use ahref, find similar websites in foreign countries and get an LSI based on it. (Of course, still using Website Auditor)

Content writers will need to add enough LSI keywords and word counts to match the content as instructed by the person who wrote the plan.

Attention: Finding LSI keywords will take a lot of time, so choose high content articles with projects to work on.

2.6 Step 6: The content you want the writer to convey more

There will be content that you want the author to highlight or pass on in the content article. This can be the entire article or headings. You need to say these things when creating a layout for the content team to properly convey their wishes in the article.

2.7 Step 7: References

Give some sources you want editors to refer to. Must be diversified from 3-4 sources, not the situation where only 1-2 items will be cooked. However, it is not advisable to put too many similar sources in the article, which will confuse the author.

Each Topic 2 should have 1-2 sources for the author to have more reference data.

2.8. Step 8: URL

The URL should be short 4-7 words, containing the main keyword. You must include the URL if you don’t want your content to include the title as the URL.

2.9. Step 9: Other requirements

Optimization of standard SEO factors
Optimization of standard SEO factors
  • The requirements or standards that we wish to convey to the writer such as:

→ Minimum or maximum number of words for the whole article

→ Is there the number of words in each title?

→ How often does keyword density appear, where does it appear the most, where does it least, and how often?

→ What’s wrong with bolding, italicizing?

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What is search intent? How to Optimize Search Intent in SEO 2022

What is search intent?  How to Optimize Search Intent in SEO 2022

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What is search intent?? Why does this affect website ranking decisions? Google is always on the criteria of bringing quality search results to users. Therefore, search intent has become an important factor in helping you reach desired customer emotions at many different stages. Take a look at the article below to help you better understand the term!

1. What is search intent?

Look for Intention also known as User intent is the user’s goal when using the search engine. To put it simply, when you are looking to buy a certain financial product but you don’t know the specific website to visit. Sometimes the main keyword does not show the full purpose of the search and this is the time when SEOs need to fully grasp the psychology of potential customers to respond.

What is search intent?
Search intent is the target of users

2. What is the difference between search intent and user insight?

Search Intert and Insight, two terms that are no longer foreign to those of you who work in the field of SEO. Basically, the difference is at a superficial level – deep in the expression of the applicant’s needs. When creating content on the website, the first thing you need is to meet all the requirements Intention and satisfied search request users, the possibility of increasing the conversion rate will be extremely promising. So, Search Interest What is different from Insight?

  • Look for Intention represents the visitor’s desire during a search operation. For example, you are looking for “milk to grow adult” then Interest This means looking for adult enhancing milks.
  • Insight expresses the deep desire of customers, which drives them to search the Search Network Intention. When users are looking for milk to increase their size, Insight owns impressive size to enhance their physique.
What is search intent?
Search Intert and Insight are two terms that are not too unfamiliar

3. Is search intent important for SEO?

Today, Internet users are no longer used to knowing about products and considering purchases. Users tend to broaden their search all the time and decide to run commands at unpredictable times. Therefore, your page does not meet the search needs Intention of customer. Of course, you will not get a good ranking on the Google platform search engine.

search request
If it doesn’t meet the search intent, it won’t rank well

Moreover, you want to have a good position in the Google ranking, you must have the most relevant results for User intent. Google understands what people want to see when they search for a keyword phrase. So don’t try to maintain rankings subjectively, optimize to meet User intent.

4. Why optimize search intent?

If you want a successful SEO campaign, you need to understand and rank search Intention of the user. From there, build content in accordance with the desire to find and solve the issues that matter to customers. So simple to understand, optimize search Interest is the common goal of Google and plays a very important role in the SEO activities of the website.

What is search intent?
Create content that matches search expectations

5. Benefits when optimizing for search intent?

All activity has certain results. Here are 2 outstanding benefits when you optimize for search Intention:

5.1 For SEO

Look for Intention is an important part of SEO that helps navigate search results to users. So if it’s optimal Intention good will increase organic traffic to your site. From there, companies will improve the conversion rate of not only the sales page, but also the informative content.

What is search intent?
Search intent is an important part of SEO

Some of the key benefits of meeting demand well User intent in referencing:

  • Bounce rate: Users find the right information to search for.
  • Increase the number of pageviews (Pageviews): Touch User intent will make customers more curious than other categories on your website
  • To be on TOP Google: If Search Intert optimization is good, to be on the first position of Google will be yours and will also be ranked.
  • Reaching a wider audience: one of the values ​​of good optimization Intention is that Google will rank your page for all queries with the same search intent, making it easier for you to reach potential customers.

5.2 For businesses

Users often use search engines to find nearby addresses or ask questions about company products when posting to any page. So in this case, if you optimize for searches correctly, Intention of visitors such as: City, district, zip code, recent famous destinations, etc., businesses will attract more customers around the sales business area.

What is search intent?
If properly optimized for search intent, businesses can attract a large number of customers

6. How to categorize search intent?

Thus, the classification of research Intention How’s it going ? Let’s immediately see the content below that shows how to classify the User intent like what!

6.1 Intent to seek information

When a user has a question or wants more information on a certain topic, they will perform a query to find the answer. Therefore, the popular implementation of informational research Intention are searches in the form of asking a question or expressing an ordinary sentence.

user intent
Informational search intentions are searches in the form of questions asked

For instance: Lately, some of the most sought-after information by users are:

  • “G63”
  • “Son Tung M-TP”
  • “President Trinh Van Quyet has been arrested”

6.2 Intention to request a commercial investigation

Type User intent This happens when a searcher decides between different brands or products. If the client still hasn’t satisfied the need and gives the final result, then the way for the visitor to find the answer is to use the keyword in the form of a question and a comparison.

What is search intent?
This user intent appears during a searcher’s confusion

Example of a commercial request:

  • Compare iPhone and Samsung phones.
  • Best best sunscreen.
  • Give your opinion on SenKa cleanser.

6.3 Intention to seek transaction

When performing this type of transactional research, the user has the intention and will to trade – buy and sell. Therefore, at this stage, queries will carry intents such as: Specific product name with some accompanying words such as buy, order, where, etc.

What is search intent?
This user intent appears during a searcher’s confusion

Some examples of transaction searches:

  • Buy an HP Pavilion laptop.
  • Xiaomi Redmi Note 9 smart phone.

6.4 Navigation search intent

Search navigation intent is the last step a searcher wants to go to to find a page Website specifically, for example:

  • “Facebook”
  • “Twitter”
  • “VPS”
intention
The searcher wants to fetch a specific webpage

7. How to properly identify search intent in SEO 2022?

A common method used by SEOs to determine search Intention is the semantic analysis of Keyword. For example, when searching for the keyword “buy Senko fan”, the search engine will identify the audience looking to buy. However, it is not always true that a user’s query phrase includes a recognizable feature and taxonomy. Therefore, to easily find Search Interest you need to take the help of SERPs tool.

7.1 Search and recognize using verbal signs

By this way after finding When searching for the target keyword, SEOer will observe the results returned by Google to determine the search Intention. Several types of Google searchPopular features can be mentioned as:

  • Purchase results: List of product types.
  • Knowledge graph: Knowledge graph.
  • AdWords Ads: Advertising.
  • People also ask: People often search.
  • Video results: Video results.
What is search intent?
SEOer will observe the results returned by Google to determine search intent

Also, Google tends to display snippets in a certain way for certain types of keywords. Intention. This means the SERPs results page will help you sort User intent.

7.2 Statistics and analyzes via the SERPs format

How to better understand SERP results page? The following article will clarify the content of statistics and analysis through the SERP format.

7.2.1 SERP results with search intent

When you notice the search Intention of the user is to find information. Google will provide search results to searchers in the form of Knowledge Graph profiles, featured snippets (also known as featured snippets), TOP-related questions from major websites such as Wikipedia, dictionary, etc. …

user needs
Google will provide searchers with featured snippets of search results

7.2.2 SERP Results with Navigation Search Intent

When determining that user needs is the intent to seek navigation. Google will try to provide the exact website the user wants to view The results lead to the home page, including sitelinks.

What is search intent?
Google will try to provide the correct website

7.2.3 SERP Results with Transactional Search Intent

Generally, the results returned by Google for queries are ads, product categories, Page e-commerce or maps if the user is looking for something specific.

intention
Google returns for queries which will be ads, product categories

7.3 Planning

Based on the suggestions of Ahrefs, you will understand what is the desire of the user? From there, you can create quality content to optimize for each of those keywords.

What is search intent?
You can create quality content to optimize for each keyword

8. How to optimize search intent?

After understanding the concept of What is search intent?? The following article will detail content on how to optimize user’s search query ability. Let’s see it now!

8.1 Informational Intent Optimization

Informational intent optimization is based on user queries. Then, the SEO person will give relevant content on the keywords that customers are visiting. So there are 4 types Intention such as: Information, navigation, commerce and transactions.

What is search intent?
Informational intent optimization is based on user queries

Example: The keyword “buy a vacuum cleaner” is commercial, but “use a vacuum cleaner to clean the house” is a commercial category. Intention Look for information. Once the correct type is determined intentions, you should keep checking pages that are already ranking and giving the same score.

8.2 Optimize user experience

Google always wants to provide the most accurate answers to search queries. Therefore, users don’t have to spend time visiting one page and then returning to search to find the answer on other pages. Some tips to optimize the search experience Intention For Webmasters, you need to know:

  • Minimize the number of Popups: Reducing the likelihood of users leaving the page is highly valued by Google.
  • Large fonts (14+): Large fonts make content clear and easy to read.
  • Subtitles: Adding subtitles in the article makes the content more consistent.
  • Combine videos and images: Support engaging scientific presentation content.
  • Use Google Analytics: Every SEOer’s tool used in website management and development.
user intent
Google always wants to provide the most accurate answers to searches

8.3 Optimization of business pages

The growth of the e-commerce revolution has given users greater search intent. In addition to product information, there is transaction, exchange, purchase and sale of products, specifically keywords with product names.

For instance: If you search with the keyword “Viet Tiep padlock”, it will lead to sales pages on Shoppe or Lazada. Displayed content includes: price, product information, reviews. So, to rank high for those keywords, create a page optimized for search intent with offers, buys, and sells of that product.

What is search intent?
Let’s create a page optimized for search intent with offers

8.4 Advanced Search Intent Optimization

Advanced Search Intent Optimization is the next step in research, analysis and application Intentions. At this stage, you need to understand the intent of the customer when searching, discover the need to provide the necessary information, clearly present the content so that it can appear in Featured Snippets.

What is search intent?
You need to understand customer intent when searching

8.5 Improving content

If you have a very good article and you are optimized on the page and the big backlink but you are not achieving high rankings, the problem may lie in the determination of the search. Intention. At this point, you need to re-examine users’ search intent and reconstruct relevant content.

search request
You need to re-examine user search intent and rebuild

The article above provided information on “What is search intent?? How to Optimize Search Intent in SEO 2022″. I hope all the content mentioned can help you better understand how Search Intent is different from User Insight and the importance of customer needs in query. The optimal medium for search intent is content that shouldn’t be ignored if you’re an SEOer. please contact SEODO Now if you want to learn more useful knowledge!

>>>> RELATED INFORMATION

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A to Z Guide to Using Google Keyword Planner in SEO

A to Z Guide to Using Google Keyword Planner in SEO

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Get leads. Get sales. Get growing. [2]

Google Keyword Planner be an “effective assistant” that every content creator cannot ignore. In addition to basic analysis capabilities, the keyword toolkit also continuously updates the latest trends to help SEOer create keywords well. Let’s find out Learn more about Google Keyword Planner and how to use it through the article below!

1. What is Google Keyword Planner?

Google Keyword Planner Also known as Google Keyword Tool. Using this tool, advertisers can identify the target audience, research the keywords that users are searching for the most. From there, build an SEO strategy and advertise Google Adwords at a reasonable cost.

google keyword planner
Google Keyword Planner help advertisers find effective keywords and set targets

Google Keyword Planner allows users to understand the number of searches for a keyword in a month or more. In addition, the level of competition, the difficulty of the keyword is also displayed to help you decide whether to choose or not.

2. Advantages and disadvantages of Google Keyword Planner

Google Keyword Planner is one of the most accurate and free keyword data sources chosen by many users. In addition to the exceptional advantages provided, keyword research tool This still has some significant downsides.

2.1 Advantages

  • Easily search for keywords through phrases and URLs.
  • Help users create effective advertising campaigns.
  • Provides lots of important information suitable for SEO and Google Ads.
  • It is possible to search a large number of keywords at the same time.
  • Helps SEOer to measure keyword performance and cost categories.
  • Google Trend updates trends quickly.
google keyword planner
Google’s Keyword Planner can search a large number of keywords at the same time

2.2 Disadvantages

  • Difficulty choosing the keywords because the number is too large.
  • If you want to get keyword-specific stats, your account must be active with ads.
  • Limit the number of keywords for small industries.

3. Detailed instructions for using Google Keyword Planner

If you don’t know how to use it Google Keyword Plannerfollow the 5 steps below.

3.1 Step 1: Access Google Keyword Planner

To be able to search for Google Keyword Planner, you must have a Google Ads account. Please visit the link

https://adwords.google.com/KeywordPlanner and select “Connection”.

Once you reach the page you will see 2 tools “Discover new keywords” and “Get search volume and forecasts”. However, to be able to choose a potential keyword generator for SEO, follow step 2.

keyword tool
Go to Google Keyword Planner

3.2 Step 2: Select the tool

  • Discover new keywords option

It is the ideal tool that will help you find new keywords for your content. You must enter words or phrases that describe your business to get a database from a variety of industries.

Besides me you can collect keywords at option Get Started with a Website is designed for AdWords users. The results will be brought to you quickly as soon as you click Get Results.

  • Get search volume and forecasts option

This feature brings information about the traffic of keywords you are looking for. To be able to start using this feature, you need to make yourself a list of keywords to check and paste into the search box.

However, in this option, you can only know data about the keywords you entered. Let’s go to step 3 to see how this site works and how to exploit it!

google keyword planner
Choosing the right tool on google keyword planner will help you optimize a large number of keywords

3.3 Step 3: filter and sort the results

After hitting search, Google will display a bunch of related terms. Your task now is to filter and analyze. There are 4 options you should pay attention to at the top of the page, including:

  • Location: The country you choose to market to.
  • Language: The language displayed when you display the information.
  • Research network: You must leave the information as “Google”.
  • Date range: The default choice of 12 months is best.

In the Add Filter section, you’ll have many different options organized in order, including:

  • Keyword text: Shows keywords containing a certain word or phrase.
  • Exclude keywords from my account: Helps you exclude keywords you have bid on in AdWords.
  • Exclude ideas for adults: Exclude ideas containing content for 18+.
  • Avg. Monthly searches: Average keyword search volume statistics.
  • Competition: This item, you can choose to leave blank.
  • Ad Impression Rate: This item only applies to AdWords and should be ignored.
  • Top of Page Bid: The price you have to pay for your ad to appear at the top of the list for this keyword.
  • Organic Impression Rate: To use this feature, you must connect your Google Search Console account to Google Adwords.
  • Organic average position: Ranking (average) of each keyword on organic Google. For this feature to work, you need to sign in to Google Search Console.
  • Broaden your search: “Expand your search” is a feature that shows you the keywords that are somewhat related to the entered terms.

3.4 Step 4: Analyze and generate keyword ideas

After choosing the ideal keywords for your content creation, break down those terms. This will help you achieve certain goals when you start serving ads.

google keyword planner
Keyword analysis and ideation

3.5 Step 5: Choose a keyword

The final step in this section is choosing the right keywords to optimize your website content. During the research process, many different factors will influence the choice of keywords. Here are 3 goals you can refer to:

  • Search volume: The higher the average search volume, the more traffic that keyword will bring you.
  • Commercial purpose : The higher the suggested bid competition, the easier it is to convert traffic into customers visiting your site.
  • Organic SEO Contest: Please search for more options so that you can be at the top of the results table.

4. Tips for using Google Keyword Planner effectively

Google Keyword Planner offers many benefits in generating new keyword ideas. Here are some tips for getting the most out of this system’s features:

4.1 Unlock Exact Search Volume

Method 1: Estimated CPC print frequency (Print). The first step you need to take is to visit “Get search volumes and metrics” and enter a list of keywords. Don’t forget to select “exact match” when you do!

Method 2: Keywords everywhere is a free Chrome tool you should use to increase your search volume.

What is Google Keyword Planner?
Unlock exact search volume

4.2 Add more than 10 related keywords at a time

Google Keyword Planner only allow users to add up to 10 related keywords. Search for keywords at once, then check the box at the top of the list to add them to the plan. Finally, select “select all XXX” and click “Add to plan”.

4.3 Referring to competitor keywords

Competitors are a great source of ideas that we cannot ignore. You come from copy the URL, paste it in the search field and select “Use the whole site”. This should be done multiple times to come up with lots of new keyword ideas for the website.

4.4 Research the questions that interest people

You can combine the Ahref tool to add more questions. This activity should be repeated for different hypotheses, you will have an additional list of questions that people ask the most today.

google keyword planner
Find the questions people care about

4.5 See the number of search keywords in regions

If you are doing SEO for a specific domain, this app cannot be of maximum help. However, this cannot complicate the task of multi-talented creators. You can use ““Impressions” for specific local areas, cities will get great responses

4.6 Find out what devices target customers are using

Today, the majority of users will use many different devices to browse the web. Based on the information from the tool, access to the website will identify Popular devices to optimize UX to meet user experience well.

A few simple steps below will get you shows you how to help you know which device customers are most accessing your website from: put keywords in the plan overview, then select Devices, then Impressions.

5. Keyword research tools other than Google Keyword Planner

Outside Google Keyword Planneryou can refer to other inexpensive tools below:

5.1 Ahrefs.com

The cheapest cost for Ahrefs.com is around $100/month. The high price means that this application provides a very high quality service.

  • Keyword difficulty: Ahrefs.com gives you the method to enter the top 10 of Google.
  • Search traffic: Calculated by search volume with keywords
  • Paid/organic click-through rates: The detailed description tells you if this keyword needs to spend money to increase ad performance.
  • Click/non-click rate: Accurate statistics on the rate of selection of users for your keyword. From there, you can create a “unique closing” premise via keywords.
google keyword planner
The cheapest cost for Ahrefs.com is around 100 USD/month

In addition to the outstanding advantages, the high cost is the disadvantage that users wonder.

5.2 Keyword.io

Keyword.io allows you to use the basic features of this software for free. To get more insights like traffic or conversion rate, you need to spend around $30-50/month to track the above metrics.

keyword research tool
Keyword.io lets you use it for free

5.3 Keywordhitter.com

Keywordhitter.com will Suggest quality keywords, can download list of keywords without login which any software has. However, the manipulation tool of this application works very slowly. Although there are many improvements, but few customers choose.

google keyword planner
Keywordhitter.com

5.4 Soovle.com

Soovle.com keyword research not only on the Google platform but also on Youtube, Yahoo, Bing. Works fast and supports a variety of search platforms. The biggest drawback is that it only gives 10 results for each round, keywords with an error mark on Google results.

google keyword planner
Soovle.com

5.5 Ubersuggest

The Ubersuggest tool is perfect for you The writer writes standard SEO articles without creating an account. You can download or copy and track all relevant metrics free of charge.

google keyword planner
Ubersuggest tool is very suitable for you writers

5.6 Google Search Console

Outside Google Keyword Planner there is also Google Search Console. This tool helps you check that the status of keywords on the website is correct through indicators such as click, impression, CTR, ranking… This application provides complete information that none no other tool can do.

Ahrefs
Google Search Console provides comprehensive information

5.7 Google Trends

Google Trends focuses on exploiting trends based on keywords you provide more than other tools. This app helps you track trends effectively and create lots of interesting content.

google keyword planner
You can create many interesting creations thanks to google trends

Here are all the details about Google Keyword Planner on how to guide A – Z how to use Keyword Planner in SEO. Hopefully knowing the article will give you a better insight into the content creation process on the website. contact us now SEODO To receive advice immediately if you need to find a reputable SEO website address!

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What is keyword stuffing? Why Avoid “Keyword Stuffing”

What is keyword stuffing?  Why Avoid “Keyword Stuffing”

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Keyword filler Also known as keyword stuffing, this is the insertion of a large amount of keywords into web page content to improve the article’s ranking in search results. Although this method of SEO is old and no longer effective, it is still used sometimes. So let’s go together SEODO Read the article below to learn why you should avoid keyword stuffing!

1. What is keyword stuffing?

Keyword filler does this mean Keyword filler, you simply repeat the same keyword over and over again on a page to trick the search ranking system. To optimize for search engines, Keyword filler It used to work, now it doesn’t.

Keyword filler
Keyword stuffing means keyword stuffing.

2. Keyword Stuffing Example

Today there are a number of people involved in content creation and SEO, still Keyword filler unaware that this would have undesirable consequences for his own website. There are two groups Keyword filler be Keyword filler display and Keyword filler invisible. Here are typical examples to help you see if your website is affected Keyword filler or not?

2.1. Example of Keyword Stuffing Issuance

If you unusually repeat a specific keyword or number multiple times out of context in a piece of content and your reader can see it, you are practicing. Keyword filler display.

For instance: An electronics store wants a website that quickly ranks high for the search term “best fridge.” In this case, an example of Keyword filler in the text would be:

“Are you looking for the best refrigerator? You’ve come to the right place for the best refrigerator. Our brand offers the best refrigerator you could wish for. It is the best refrigerator for your family’s daily needs. The best fridge. »

As you can see, the term “best fridge” gets used a lot here, and is sometimes taken out of context or completely irrelevant to the main topic of the content.

The image below is another example of a website using Keyword filler with closely related keywords similar to the article’s main keyword for search engines to rank the article high.

Keyword filler
The website uses a number of closely related keywords to make search engines rank it high in search.

Additionally, there is a form Keyword filler The other is to insert blocks of text that just repeat a keyword and spam the link. This is called spamdexing. Although this is not a case Keyword filler directly, however, the main objective remains the same. You are looking to fill your content with different links. Therefore, search engines always interpret it as keyword spam and can lead to penalties.

2.2. Example of invisible keyword stuffing

Other content creators are smart enough not to spoil the user experience. Therefore, instead of displaying keywords right before your eyes. Content creators create unwanted, hard-to-read text and then hide the text.

There are several ways to hide keywords from readers, but not from search engine crawlers. For example, you can make the text color and the background color the same. However, for text on a web page, regardless of color, style, or font size, it is always HTML. This means that the webpage will effectively be recognized by search engines when crawling and indexing your website.

Additionally, you can include keywords such as comments, meta tags, and/or alt tags in your webpage’s HTML code, where they will also be found by search engines.

What matters is when content creators practice Keyword filler intentionally optimizes a web page for search engines and not for readers. Since search engines are designed to serve human readers, Google will see these manipulation attempts and may penalize your site’s ranking.

Keyword filler
Other content creators are smart enough not to spoil the user experience.

3. Is keyword stuffing good or bad for website SEO?

Use Keyword filler ruins the user experience, detracts from the naturalness of the text, and makes it difficult to convey the message the company is trying to convey. Because this tactic is simply trying to make search engines rank higher on the web.

Use Keyword filler will make it unreadable by the user. As a result, the bounce rate will most likely increase as well. Of course, you also lose potential customers that you should have attracted to stay longer.

Seriously, Google penalizes those who do this intentionally Keyword filler, for example by removing the page from the search results. So you need to know how to use keywords correctly if you don’t want the job. Keyword filler happens to affect the ranking of the page in the SERP results.

Keyword filler
Keyword stuffing ruins user experience, takes naturalness away from text

4. How to do good keyword optimization

To help your website rank for a particular keyword, you need to focus on keyword optimization. Specifically, you need to use keywords in the most natural way, in the most appropriate positions. Google advised in this regard: “Focus on creating useful and informative content, using keywords appropriately and in context.”

4.1. One website – One goal

Once you know what the content of the site says, determine the main intent and choose a single main keyword. To best represent the main topic of the page, as well as some closely related search terms.

However, you must take into account whether the main keyword is low competition, popular or not. This determines which pages have a chance of improving their rankings for that term. You can also use keyword research tools like Ahrefs, SemRush,etc to search the difficulty of keywords.

Keyword filler
Once you know what the content of the website says, determine the main objective and choose a single main keyword.

4.2. Create long content posts

Content is more likely to grab the attention of search engines if it covers a topic in great detail. If you don’t have a long piece of content, this can be difficult to do.

As a general rule, the longer a piece of content, the more room there is to serve different related keywords. As a best practice, try to write at least 300 words in your content to grab Google’s attention and give proper SERP management.

Keyword filler
The longer the content, the more room there is to broadcast different associated keywords.

4.3. Maintain good keyword density

During the content creation process, try to sprinkle the text with the main keywords, but don’t overdo it. Try to only insert keywords where it feels natural to the general flow of the text. But how many keywords are optimal in content?

Although the guidelines are flexible in this regard, analysts recommend maintaining an optimal keyword density of around 2% to maintain a constant ratio of main keyword to total word count.

To note: If you are using WordPress as your CMS, use the Yoast SEO plugin to monitor your keyword density ratio.

Keyword filler
Try to only insert keywords where it feels natural to the general flow of the text.

4.4. Combine using secondary keywords, LSIs and long tail keywords

You can really help search engines ensure your page revolves around your main keyword by using secondary keywords, synonyms, and long-tail keywords in your content. These words give search engines additional context to provide additional evidence about the main topic of the webpage.

Long-tail keywords not only provide more context, but can also tell search engines if your content provides an answer to a reader’s question. If so, the chances of your content getting features are in Google’s “People Also Asking” section.

Also, using helper keywords will help Google find related content. It is therefore possible to rank sites that use secondary keywords in content higher in search. Using secondary keywords confirms that you are writing content for people, not machines.

4.5. Add multiple main keyword descriptions to page elements

Another useful measure to optimize the page for keywords is to add the main keyword in the right place in the page elements. Examples come in the form of page titles, title tags, meta descriptions, header and footer text, image alt tags, and sub-headers.

Not like Keyword fillerby optimizing on-page elements, you will make the content of the page visible to search engines wherever they can see and understand what the content is about.

Keyword filler
Add the main keyword in the right place in the page elements.

5. Always Check On-Page SEO Issues

Last but not least, even if you know how to avoid it Keyword filler and how to insert the correct primary key in the search engines on the topic of the page, you can always forget to check the on-page optimization of your website.

So, when you publish a new web page, make sure it is fully optimized for your chosen main keyword using an SEO checker tool. Simply enter the URL of the page you are analyzing and provide your main keyword to get a report and tips on how the page can be further optimized and get more traffic.

The tool has separate sections that focus on specific page elements and show you how well each section is optimized for the main keyword.

Keyword filler
Fully optimize the selected main keyword using the SEO checker tool.

through articles on Keyword filler what? You already know how to avoid keyword stuffing abuse, you need to be careful in assigning the main keyword and keeping it natural in the eyes of the reader. I hope the post of SEODO will help you optimize your main keywords more effectively.

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What are SEO keywords? How to choose your SEO keywords to climb to the Top google 2022

What are SEO keywords?  How to choose your SEO keywords to climb to the Top google 2022

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come from SEO Key is a very important term in the field of SEO in general and Marketing in particular. If you are a beginner and want to learn the basics of The right “keyword” to make your ad appear to potential customers. Lets go SEODO Check out the detailed information shared in the article below!

1. What are SEO keywords?

SEO keyword are defined as words and phrases in a web page that are responsible for describing the content of the article/home page containing that keyword. Keyword SEO is an extremely important connection, through which search engine crawlers and users find and understand page content and improve rankings on search engine results pages (SERPs).

SEO Keywords
Learn the concept of SEO keywords

Suppose a user needs to search Google for “soccer shoes”. Google will then try to determine the topic and intent the user is looking for. Thus, the result is a list of websites related to this content that users need.

You must use the exact phrases that users will search for as keywords, keyword part of the words (soccer shoes) or related keywords (such as men’s shoes, Nike, best football boots) when doing so. occurs. Google may suggest your page first.

2. What is keyword SEO?

Keyword SEO is a tip and an indispensable step in determining your website ranking on search engines. Keyword SEO is a multi-step process whose main task is to help get to the top of certain keywords.

SEO keyword
Keyword SEO is a trick and an essential step

3. Why is keyword SEO important?

In marketing, a website is favorited by Google, ranked TOP and higher than its competitors, keyword SEO will be an important link between users and the web. Obviously, Keyword will contribute to the success of an SEO campaign that brings a return on investment that exceeds expectations.

SEO keyword
Keyword SEO is an essential part of a successful business

Currently, there are many ways for users to access different websites, such as:

  • Referencing (link from another site).
  • Social media. points
  • Direct traffic (you can also enter the URL or click on the bookmark link, search for keywords by brand name).

4. Classification of SEO keywords

To research SEO Keywords Play an extremely important role in helping you optimize your website, bringing the utmost efficiency. So, before doing this process, you must know the main types of keywords needed for the project. Here are the 5 most common types of keywords.

SEO keyword
Classification of keywords in SEO

Brand Keywords: As a type of keyword when users search for the company or brand name, this information will be provided to customers such as: Apple laptop, Panasonic refrigerator, Samsung TV.

Product and service keywords: is a type of keyword that accurately describes detailed product information, accurate to every character, model that customers need to find. Frequently used product and service keywords for electronics and medical devices: 13-inch MacBook Pro (Mid 2012).

Key words of information, questions and answers: Is a keyword that provides useful information about products and services. When searching on the toolbar, many customers tend to search for questions about the quality of the store’s products and services. For informative keywords, you shouldn’t have a PR writing style that will lose customer trust. At this stage, SEOer should only meet users’ needs with reliable and reputable articles.

For instance: Is buying TV in Dien May Xanh genuine? Where to sell high priced laptops?

Bad keyword: Take a closer look at the customer’s search behavior for typos or misspellings, so only approximate. For instance: Dell spongy.

Local Keywords: is the primary keyword type, then add the user’s current locale to the back. For instance: Buy a phone in Quang Ngai, a good coffee in Phu Nhuan.

Long tail keywords: The type of keyword is less searched for and has low competition. The customer conversion rate for long-tail keywords is usually very high.

Short-tailed keywords: A keyword with a high search rate, fierce competition, but most customer conversion rates are quite low.

5. Which SEO keywords to use?

If you are wondering whether to exploit these SEO Keywords How to quickly access the Top to find and reach potential customers. Follow the information below with SEODO for the most detailed answer.

5.1 Basic Keyword Types

Depending on the objective of the SEO campaign, there will be different directions of analysis to find potential keywords. Here are the simple types of keywords that SEODO wants to share with you.

5.1.1 Transactional keyword

Transactional keyword is a type of keyword that users enter when purchasing a product or service. Transactional keywords can be generic (like the keyword “shoes”) or narrow (like “beach shoes in Vung Tau”).

When users query in the Transactional dimension, they are more likely to complete a conversion. However, Transactional Keyword will have extremely fierce competition. Therefore, it is important to find a long-tail keyword so that the access time to the top is also relatively faster.

Ways to help you find effective keywords include:

  • Adjectives (necessary, discount, orange).
  • Brand name (Puma shoes).
  • Specific description of the product (running shoes).

Avoid competing for products or brands you don’t do business with. This question will not bring much benefit, but often contains many risks.

5.1.2 Informative keyword

The informative keyword is often used by users when they want to update new information. These keywords will contain question words like “what” and “how”.

For instance: The keyword of the information is “War on America”.

Use informative keywords that increase credibility and brand awareness by sharing expertise. Informational keywords can also drive conversions. Because before buying products, people often search for information on related topics.

SEO keyword
Information keyword type

With informative keywords, you should limit writing articles in the PR product style. At this point, users only want to receive content about reliable, reputable, and well-organized articles. The article content should be targeted to be more skillful and persuasive for the customers.

You should consider adding CTAs and product promotions where appropriate. But note that these articles should provide informational value, not PR articles.

5.1.3 Keyword navigation

Navigation keywords are keywords that users use to visit a particular page or website because they can’t remember the exact URL or don’t want to type everything in.
For instance: “Microsoft Home” or “SEODOSEO”.
It is extremely important to optimize the ranking for navigational keywords on your website. But using if someone else’s keyword is also useless.
For instance: The user searches for “FPT Shop”. You don’t click on Mobile World or Cell Phone S, even though those two names may also appear in the SERP.

5.2 Important factors of SEO keywords

Talking about the success or failure of an SEO project largely depends on the keywords. Here are the most important elements of SEO Keywords to improve your website rankings and traffic.

5.2.1 Average Monthly Searches

The Name Average Monthly Searches – Average Monthly Searches are numbers that are directly proportional to searches so the higher the number, the more people search for the keyword each month. With increased potential traffic, traffic to your website will help improve rankings and reach many different customers.
However, the average monthly search figure says nothing. “What is a keyword” is a long-tail keyword, which means anyone can easily match the search criteria.

5.2.2 Keyword competition

Keyword Competition refers to the keyword competition used to refer to the number of advertisers who “bid” for a given item SEO Keywords (payability to show in the ad results at the top of the search page). If you pay for competitive keywords, it will definitely be more effective than organic search. The main reason is that just because you don’t have to pay for organic search, the level of competition and efficiency won’t be high.

SEO keyword
Keyword competition refers to the number of advertisers who “bid”

5.2.3 2 How to assess the difficulty of keywords

Are you looking for a way to evaluate which keywords are easy or hard to rank for. The following content presents simple ways to perform a keyword difficulty measurement.

  • If you want to know and evaluate if you should choose keywords to do keyword SEO, you should use Keyword Planner of Google AdWords keyword. The higher the number of searches, the higher the difficulty of the keyword and vice versa.
  • Use the Keyword Effectiveness Index – KEI (Keyword Effectiveness Index). Accordingly KEI = (Number of searches) ^ 2 / Number of pages competing for this keyword.

5.2.4 Suggested bid and CPC

The suggested bid (suggested bid) is the average cost per click (CPC). This is the price an advertiser will pay each time a user clicks on a particular keyword. Higher CPC words are generally more valuable to your business, so you can use this metric to choose the right keywords.

To note: We recommend that you only consider these factors objectively when selecting keywords. The right keyword depends on a lot of issues, so it’s not a basis for selection.

5.3 SEO Keyword Research Process Overview

Did you know that the ranking of websites will be based on a secret Google algorithm. However, these mathematical facts are always improved and updated by Google in more complex ways.

Here are the 3 most important parts of research SEO Keywords.

  • Google Keyword Research Taxonomy and Implementation Guide.
  • 4 ways to research keywords on your existing website.
  • Implement a content campaign implementation plan.
SEO keyword
SEO Keyword Research Process

The following content will outline the 5-step keyword research process for you to easily visualize.

  • The first step: Should choose the main keyword (Parent Keyword) – according to the content of the article. You need to identify the keywords to use throughout the content of the article.
  • Step 2: Evaluate sub-keyword selection. At this point, you have to rely on support tools.
  • Step 3: Consider a combination of keywords and long-tail keywords. It helps to diversify the keywords, unique content, but the conversion rate is still guaranteed to be highly effective.
  • Step 4: Find out how competitors are ranking for these keywords. Through this, list of keywords used to compete.
  • Step 5: Refine your keyword list with the Google AdWords tool.

After performing the above steps, you have a list of keywords to use in your content strategies.

6. How to effectively choose SEO keywords

If you choose the right keywords for SEO, it will bring a lot of efficiency. This will help reduce the time spent on keyword research, while building a set of quality keywords for the website. Therefore, you must choose keywords in SEO that are effective for the website. Here, SEODO will offer you ways to choose SEO Keywords the most efficient.

6.1 Choose keywords adapted to the internal resources of the site

When starting to choose keywords for SEO, many people often make the mistake of only focusing on choosing keywords with high search volume, so that they can reach many customers. . At the same time, for keywords with such a large search volume, there is often a risk of high competition. You should note that a website that has not been developed will take a long time for the keywords to be on the top of the search (maybe more than a year).

SEO keyword
Choose keywords that match internal website resources

Therefore, it is very difficult for websites with low internal resources or just starting to implement SEO campaigns, generic keywords will not easily appear on Top Google. At this point, the number of customers that can be reached will not be based on the number of searches on the website. Instead, prioritize keywords with moderate search volume, low competition, etc. The time to the top of these keywords will be faster and the number of customers will reach more.

To set up an SEO campaign, you must prioritize long-tail keywords and less competitive niches. Although the search volume of Long Tail Keyword is not as high as that of short keywords, it makes up for the possibility of appearing more in search results. However, it is easier to do SEO for high search volume keywords if your website is well optimized and the traffic is steady.

6.2 Choose SEO keywords by subject group

Another mistake many website owners make is choosing too many individual keywords for SEO. That said, you usually only choose one keyword to do SEO for each topic, product, or service.

Selecting individual keywords takes a long time to get to the top of Google. At the same time, there is no relation to the content of the website. That is, content on the same topic is not compelling enough to drive customers from one article to another. This will make it very difficult for buyers to be convinced to choose your product or service.

SEO keyword
Choose SEO keywords by topic group

To limit this situation, it is best to choose SEO Keywords Follow each subject group to:

  • These keywords complement each other and make your SEO process more efficient and attract customers faster.
  • Websites should provide relevant and engaging content to entice users to explore more content on the same topic.
  • Reach many aspects, many target groups for a product.

For instance: With the same cookware topic group, you can SEO add other keywords like

  • European style kitchen utensils.
  • Smart kitchen tools.
  • Mini kitchen utensils.

6.3 Do not choose keywords that are too generic for sales purposes

The third error is when creating sets SEO Keywords choose keywords that are too popular to make no difference but the goal you want to achieve is to sell. Keywords have the advantage that the search volume will be high, but the search intent is not specific. Therefore, it is also very difficult to improve the conversion rate on your website even with the best keyword SEO.
At the same time, most users who use these keywords will generally not include purchase intent. If users really want to buy, they will rarely search for such popular keywords. Therefore, it is advisable to use keywords in general for brand promotion rather than sales.

SEO keyword
Choose keywords that are too popular to make no difference

Also, if your website is weak, non-specific keywords are hard to rank high in search results. Unless you reference several keywords at once.
For instance: Say, SEOer choose 10-15 keywords for SEO for a topic, you can choose one or two popular keywords. This is because more specific keywords help push those keywords to the top of the page. However, using too many keywords for different topics makes it difficult to improve the rankings of these generic keywords.
So if you have a low SEO budget, you need to choose keywords in SEO that should be product specific and detailed to help reach the right customers and close the sale of your business. At this stage, the specific long-tail keyword will have less competition than the generic keyword, the chances of reaching the top of Google will be higher.

7. Effective use of SEO keywords for content strategy

Using keywords in SEO is not just about adding to the article to be highly effective. But you should also plan to develop a sound keyword strategy. Here is a list of some notes to help use Keyword for successful SEO campaigns in general and content implementation plans in particular.

7.1 Note the density of keywords

Keyword density is how often a phrase appears on a page relative to a percentage of all the words on the page. It is also a way to help Google identify the owner of the article.

SEO keyword
The effectiveness of SEO keywords

The effectiveness of the article will not be high if the main keyword appears only once. The question is, if we allocate too much keyword density, will it be effective? We’re just talking about adding related keywords here. You don’t have to repeat the same keyword over and over again.

7.2 Avoiding keyword stuffing

Keyword density is how often keyword phrases appear on a page and is displayed as a percentage of all words on that page. It is also a way to inform Google about the subject of an article. If the main keyword only appears once in the article, it will have no effect.

SEO keyword
Avoid keyword stuffing

So does repeating the same keyword over and over help improve article rankings? It’s not that easy at all, but now Google will rate you as spammy keywords. You don’t have to repeat the same words over and over and overuse keywords.

7.3 Rate the quality of the content

Keyword abuse is often referred to as a Black Hat SEO technique that many people use by including as many related keywords as possible to improve web rankings. Previously, the quality of the article was not so important and the content could only be text with a list of keywords..

At that time, Google’s algorithm was not smart enough to judge quality. Here’s a way to get Black Hat SEO recommended on the first page, by posting low-quality content and using a few tricks. As Google’s algorithm gets smarter, SEOs shouldn’t just post a list of keywords.

However, you can circumvent Google’s algorithms by using low quality articles but moderate keyword density. Fortunately, this method no longer works, instead Google will soon punish spam sites for keyword abuse.

SEO keyword
Pay attention to the quality of the content

However, the article must include meaningful keywords (both in the title and in the title line). The spammy keyword is no longer effective and reaches many customers, which can lower your website rankings.
To implement a successful SEO campaign, the important thing you need to worry about is the quality and readability of the article. If you ensure two factors on your article, there will be a chance that google will propose it to the Top.

The above article is a summary of all content related to “What are SEO keywords?? How to choose SEO keywords to climb to the Top google 2022″. I hope the above information will be helpful to you in the process of implementing SEO campaigns. If you need more content information or find a reliable SEO website address: https://seodo.vn/. Please contact SEODO directly to have a team of consultants assist you!

Conquer the top of Google thanks to SEO optimization methods in the following articles:

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What is duplicate content? 15 causes and solutions 2022

What is duplicate content?  15 causes and solutions 2022

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Get leads. Get sales. Get growing. [2]

Duplicate content is one of the errors that webmasters worry about. According to recent statistics, 25-30% of websites have duplicate content. If you know how to avoid and fix duplicate content errors, your website will be more useful than your competitors. Articles below SEODO will help you understand what the duplicate content issues are, their causes and solutions. Let’s find out now!

1. What is duplicate content?

Duplicate content is an error Duplicate content when the author reuses the same content or copies it entirely on another website or a web page of the same website. Massive duplicate content can negatively impact your search engine rankings. Easy to understand, duplicate content be Duplicate content word for word similar to what appeared on another web page. Furthermore, this error also applies to websites with similar content.

duplicate content
What is duplicate content?

2. How does duplicate content affect SEO?

Google tries to index and display quality web pages with distinct content. Therefore, if the website contains an error, duplicate content will greatly affect the search engine ranking of the website, dilute the backlinks, consume the crawl budget and the scraping content has a higher ranking than the main website.

2.1 Unwanted or hostile URLs appear in search results

When the same page is available on three different URLs:

  1. domain.com/page/
  2. domain.com/page/?utm_content=buffer&utm_medium=social
  3. domain.com/category/page/

Search results will still show, but Google will evaluate the site for errors duplicate content. If a page appears in multiple URLs, another unwanted URL may take your place. Because users tend not to click on an unfriendly URL. As a result, your website will also receive less organic traffic.

duplicate content
Unwanted or hostile URLs appear in search results

2.2 Diluting backlinks

Duplicate content Occurs if the same content appears on multiple URLs. Each URL can attract backlinks, which, in turn, leads to a split in “link value”. For processing, Google groups URLs into a cluster. Next, choose a URL deemed most friendly, representing the cluster in the search results, and merge the properties of the URL within the cluster.

duplicate keywords
Diluting backlinks

2.3 Consumption of information collection budget

Google searches for new content on the website through a crawling process. This means that Google follows links from existing pages to new pages. Additionally, the Google bot also crawls old pages over time to see if anything has changed. Mistake duplicate content this affects the speed and frequency of crawling new Google pages and your old post update process.

2.4 Content crawled ranks higher than your website

Sometimes another site will be allowed to republish your content, this is called distribution. But there are also many instances where content is cut and reposted without permission. The two cases mentioned above both cause the phenomenon Duplicate content on different areas. There is a risk if the copied or republished content ranks higher than the original content.

3. What is Google’s penalty for duplicate content?

Google has no penalties for errors duplicate content. However, in some cases, if Google detects duplicate content displayed in an attempt to manipulate keyword rankings and mislead users. Google will make appropriate adjustments in the indexing and ranking of affected web pages. As a result, the ranking of websites may suffer significantly or the site may be completely removed from Google’s index and the site may no longer appear in search results.

Thus, the intention to manipulate keyword rankings and mislead users is expressed through actions:

  • Deliberately creating multiple pages, subdomains or domains with lots of duplicate content.
  • Publish lots of scraped content
  • Post affiliate content pulled from Amazon or other sites without creating additional value.
duplicate content
What is Google’s penalty for duplicate content?

4. Causes of Duplicate Content

Mistake duplicate content occurs for various reasons. Here is a compilation of 15 errors Duplicate content and how to fix this error:

4.1 Faceted/filtered navigation

Faceted/filtered navigation is understood as multi-faceted navigation where users can filter and sort items on the page. However, the combination of these filters often leads to a lot of duplicate or nearly duplicate content.

4.2 Tracking Settings

Parameterized URLs are also used for tracking purposes. You can use UTM parameters to track newsletter campaign visits in Google Analytics:

For instance: example.com/page?utm_source=newsletter

4.3 Session ID

Session IDs are used to store information about visitors to your website. They usually append a long string to the URL like this:

For instance: example.com?sessionId=jow8082345hnfn9234

4.4 HTTPS vs HTTP and non-www vs. www

Most websites are accessible in one of the four variations listed below:

  • https://www.example.com (HTTPS, www)
  • https://example.com (HTTPS, not www)
  • http://www. example.com (HTTP, www)
  • http: // example.com (HTTP, not www)

The first two variants are the HTTPS protocol, the other two are the HTTP protocol. It’s your choice to use the www or non-www version. However, without properly configuring the hosting, the website will be accessible in two or more of these variations. This is not good and can lead to errors on duplicate content.

duplicate content
HTTPS vs. HTTP and non-www vs. www

4.5 URLs are case sensitive

The Google bot is case-sensitive, which means that these three URLs are all different:

  • example.com/page
  • example.com/PAGE
  • example.com/pAgE

4.6 Backslash or trailing slash

Google also distinguishes between URLs with accents and without trailing slashes. This means that these two URLs are different in the eyes of Google:

  • example.com/page/
  • example.com/page

If your content is accessible at both URLs, this can lead to duplicate content issues.

4.7 Printable URLs

A printable URL means a version with the same content as the original but a different URL

  • example.com/print/page

4.8 Mobile-friendly URLs

Mobile-friendly URLs similar to printer-friendly URLs are duplicate URLs.

  • example.com/page
  • m.example.com/page
duplicate keywords
Mobile-friendly URLs

4.9 AMP URLs

Accelerated Mobile Pages (AMP) are cloned.

  • example.com/page
  • example.com/amp/page

4.10 Tags and Categories Pages

Most CMSs create dedicated tag pages when using tags.

For instance: If you have an article about organic whey protein and you use both “protein powder” and “whey” as tags, you will have two tag pages like this:

  • https://www.calton
  • Nutrition.com/tag/whey/
  • https://www.caltonnutrition.com/tag/protein-powder/

This can cause duplicate content errors.

4.11 Attached Image URL

Many CMS create web pages specifically for image attachments. These pages usually only show images and some pre-recorded copies. Mistake duplicate content occurs when this copy is the same on all auto-generated pages.

4.12 Paginated Comments

WordPress and other CMS allow pagination comments. This poses problems Duplicate content to efficiently create multiple versions of the same URLs.

  • example.com/post/
  • example.com/post/comment-page‑2
  • example.com/post/comment-page‑3

4.13 Location

Providing similar content to people in different locations but speaking the same language may result in duplicate content.

duplicate content
Location

4.14 Search results page

Many websites have search boxes. Using them usually takes you to a parameterized search URL.

For instance: example.com?q=search-term

4.15 Staging environment

A staging environment is a duplicate or near-duplicate version of the site used for testing purposes. When Google indexes it, it will lead to an error issue duplicate content.

5. Some Solutions to Fix Duplicate Content

To correct the error Duplicate content there are several ways. Here are six of the simplest solutions you can implement:

5.1 Using 301 redirects

To correct the error Duplicate content, you can use a 301 redirect (“RedirectPermanent”) in your “.htaccess” file. Redirect 301 will help redirect users, search engines and other bots as you want. If the user visits a URL that is Duplicate content, they will be redirected to the original page or another page. You can perform the IIS migration through the admin console or in Apache using the .htaccess file.

duplicate content
Redirect 301

5.2 Appropriate linking

For good link building, you should strive to maintain consistent internal linking. Issues such as URLs with trailing slashes or duplicate content in WWW, HTTP, and HTTPS URLs should be avoided.

5.3 Use of the top level domain

Please use the Top Level Domain top level domain name to get the most suitable version for documents and articles. The top-level domain is the extension after the last dot.

For instance: The use of “https://domain.vn” containing user-oriented content in Vietnam will be preferred by Google to “https://domain.com/vn”.

Duplicate content
Use top-level domains

5.4 Properly distribute content for different platforms

Google will always display the version considered to be the most user-friendly for any given search. To correct the error duplicate content, you must ensure that the website copying the content will link to the original article. Alternatively, you can also ask users of your content to use the Noindex meta tag so that search engines index their content version.

5.5 Avoid Google indexing of incomplete content

You should make sure to avoid posting pages that don’t have any real content yet. Users will definitely not like blank pages with no content. Therefore, if you need to create a page for a placeholder, use the Noindex meta tag to block indexing.

5.6 Minimize the same content as much as possible

If you have several similar pages, consider expanding or merging them into one.

6. How to Check for Duplicate Content on Websites

If you copy other people’s content and post it on your website, or if they take your content, you will see an error Duplicate content. So how can I check for errors? duplicate content on the website. Here are the three ways listed:

6.1 Use Google to check for duplicate content

Use Google to verify duplicate content is a quick way to check if a page contains duplicate content. You continue to copy the first 10 words of the sentence, enclosing them in quotation marks. Then put them on Google to check duplicate content.

duplicate content
Use Google to check for duplicate content

6.2 Free tools to support online duplicate content check

Before publishing articles, you should check your content with plagiarism checker tools. Here are some free tools you can use to check Duplicate content On line

duplicate content
Free Tools to Support Duplicate Content Checking Online

6.2.1 Copyscape

Use verification tool Duplicate content On line Copyscape, it only takes you a few seconds to check if the content is duplicated with the downloaded content. The comparison tool will highlight duplicate content and specify the percentage of duplicate content.

6.2.2 Plagspotter

Plagspotter is a tool that can identify pages with duplicate content on the website. The tool helps identify the website that has stolen your site content. The tool also automatically monitors URLs weekly to identify errors. Duplicate content.

6.2.3 Duplicate Checker

Tools Duplicate Checker quickly check the uniqueness of the content intended to be posted on the site. You can do up to 50 checks/day per day.

6.2.4 Siteliner

Siteliner help you check your entire website once a month for errors Duplicate content. The tool can also check for broken links and identify the most important pages for search engines.

6.2.5 Small tools

small tools There are plenty of SEO tools out there, including a plagiarism checker that helps you identify identical pieces of content.

Through this article, you must have understood Duplicate content What are the effects of duplication errors on SEO, causes and solutions. If you are in the process of creating and developing a website or need to gain more in-depth SEO knowledge, you can visit SEODO website – seodo.vn to get more relevant information. Thank you for taking the time to read this article!

Let’s learn more about the factors related to Onpage SEO through the following articles:

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What is a ghost keyword? Technical traffic x5 with ghost keyword

What is a ghost keyword?  Technical traffic x5 with ghost keyword

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Ghost Keyword what? Is this technique x5 traffic with ghost keyword or not? How to use this keyword effectively and beneficially for your website? Articles below SEODO will answer all of the above questions. Let’s find out now!

1. What is a ghost keyword?

Ghost Keyword
What is a ghost keyword?

Ghost Keyword also called ghost keyword. It is a keyword that users search on Google, YouTube, etc., but there is very little information online. If you use the ghost keyword well, your website friend will easily get to the top of Google and the top position with high traffic.

2. Does the ghost keyword help your website?

If you think Ghost Keyword To simply increase traffic to your website, you should learn more about using this type of keywords. So how do ghost keywords help your website? Let’s explore with SEODO now.

2.1 Add website traffic

Ghost Keyword
Ghost Keyword Helps Increase Web Traffic

Why Ghost Keyword has the potential to increase traffic for such a huge website?

It can be said that the information search needs of users are very different, you can reach your potential customers with this keyword but also with other keywords. My keyword is the bridge between potential customers and your website.

2.2 Help the website become a true authority site

Ghost Keyword helps the website to increase traffic and is a tool to help your website become a real authority site. So, what is the Authority’s website? What are the benefits received when the website becomes an authority site? Look at the dates below.

2.1.1 What is an Authority site?

ghost keyword
What is an authority site?

So, to build a reputable site, you need to clearly understand what your business is about. SEODO will help you realize the difference between Authority Site and other niche pages in one point:

  • Niche site: Targeted at search engines and used to monetize advertisements.
  • Authority website: In addition to providing valuable content, Authority Site also makes money by selling or recommending highly trusted and valuable products.

2.1.2 What are the benefits of becoming an authority site?

Becoming an authority site means you’ve built a reputable and lasting online brand. By creating an authority site, you will get many benefits when you encroach on other digital and social media channels like Facebook Ads, E-Marketing. From there, the amount of traffic increases, bringing you passive income.

2.1.3 What do you need to do to become an authority site?

Authority Site is an important formula in all forms of marketing and advertising, contributing to company revenue. In each article, think about setting up with virtual keywords and make sure of the following 4 important factors:

  • Appropriate attention through titles, titles (attention)
  • Generate interest with valuable content (interest)
  • Excessive (desirable) customer demands. Generating interest in your website is not enough. You should provide users with different content pages to ensure the longest possible time on the site.
  • Turn customer desires into action. The initial action may be for the customer to leave information via email. Follow fan pages, sign up for free gifts, or better yet, buy from your website and then get great product/service reviews and feedback from them.

3. Learn 4 steps to implement ghost keywords

Skill Ghost Keyword is applied on Money site and helps you to promote the power of PBN satellite system and SEO Backlink. The first thing to do is to “find” ghost keyword”. If you’re already familiar with that keyword, skip ahead to step 2. Finally, let’s explore each part of the search. ghost keyword Please!

3.1 Step 1: Find the “ghost keyword”

#1 Summarize all the keywords related to your product

First, go to the keyword search engine Ahrefs then enter the name. You will take the word “computer” as an example. Click “Search” and select “Matching Terms” to see all IT keywords here.

#2 Filter the list by Keyword Difficulty (KD), Keyword Count (word count) and Export Files

Go back to the affected terms section. First choose the Keyword Difficulty (KD) equal to 0 (at = 0), if your site is a standard site, has done SEO for a long time, it may increase the difficulty. Select the difficulty level and press “Apply”. You adjust the number of words (the minimum number of words of the keyword), so choose the number of words to 3 (words = 3) then you choose “Apply” and “Export”

#3 Delete unnecessary columns, perform keyword filtering by SERP

At this point, you have a file of all keywords with a difficulty of 0 and a word count of 3 or more. To make the table clearer, you can delete some unnecessary columns, keep the columns “Difficulty”, “Volume”, “SERP Features”, “Theme”. In the “SERP Features” column, choose the order from A to Z. You will only do the formatting partsitelinks, keywords without sitelinks, you will delete them all.

#4 Filter out duplicate keywords, filter by Sort and Filter

Then you remove the duplicate keywords by selecting the keywords column -> select data and select Remove duplicates to make sure there are no duplicate keywords left. Filter the extra volume from highest to lowest. Select the volume column, then use the sorting and filtering functions in Excel.

After sorting, you will discover irrelevant keywords and then continue to delete them, for example keywords like Nguyen Kim, Dien May Xanh… Then you filter the data on the Volume column with sorting and alphabetical filtering functions. Carefully consider the keywords you want to remove to avoid mistakenly removing words that bring SEO effectiveness.

#5 Check and group the topic

You should group related keywords into detailed groups. Each group has its own content and corresponds to the search intent of the user. The division of each subject as join tag to subject group or attach the card in the appropriate subtopic. You don’t have to do all of these, but you should choose the one that’s right for you.

#6 Identify allintitle, select topic with appropriate allintitle

Ghost Keyword
Determine allintitle, select topic with appropriate allintitle

When the topic group is complete, a column named allintitle is created for you. If you google allintitle syntax, you are looking for all results containing the title. When you write the syntax “allintitle:keyword”, for example “allintitle is the electrolux air conditioner good” means I want to know how many articles on Google today have the title on the keyword electrolux air conditioner is good. Now Google will return all articles containing the title of this keyword.

#7 Determine estimated traffic

After having a list of keywords Ghost Keyword grouped by theme. You can use Ahrefs to estimate traffic.

#8 Additional note for you

You can remove unique keywords, specific unsigned keywords, other irrelevant keyword types such as massage as the difference between the keyword massage.

3.2 Step 2: Calculate the golden ratio of keywords

3.2.1 What is the golden ratio of keywords?

Golden ratio of keywords (the golden ratio of keywords) is the ratio used to decide which keywords are the best (good search volume, few competitors). The Keyword Ratio Gold Index is highly valued for 4 reasons such as driving traffic to these new sites, narrowing the list of keywords, and choosing words with high search volume. This is data calculated manually but not made public to search engines. Mysterious restriction of the “Sandbox” algorithm.

3.2.2 How to calculate the golden ratio of keywords

Keyword Golden Ratio (KGR) is calculated by the formula KGR = number of Google search results containing the keyword divided by the number of monthly searches, where the number of searches should be less than 250. When calculating a certain number , will start comparing the upper 3 relation as follows:

  • Good (<0.25)
  • May be effective (0.25-1)
  • Ineffective (>1)

3.3 Step 3: Optimize Onpage and apply the Silo structure.

After completing the above 2 steps, you will go to step 3 to upgrade to bring Ghost Keyword up and always push for the business keywords you need SEO. Please perform the following 2 parts in turn.

3.3.1 On-Page Post Optimization

If you don’t have much time, make sure that you are the following steps are sufficiently long and precise. Articles can be quickly indexed and ranked in corporate search engines.

  • Insert keywords in the title of the article
  • URL Optimization: Include your most important SEO keyword in the URL. Put keywords in title tags and subtitles
  • Internal and external links: Internal links to articles on the same subject and links to 1 or 2 other webmasters on the same subject

3.3.2 Building Silo, creating a unified theme in the eyes of Google

ghost keyword
Building Silo, create a unified theme in the eyes of Google

The concept of silo structure is very common, when applying this technique you will get suggestions like find at least 4 to 5 first. The Phantom set fits 5 items and that’s for sure related to a larger topic. After writing and optimizing OnPage, you should link these articles internally.

3.4 Step 4: Configure IFTTT Auto Backlink System

In the ghost keyword technique, IFTTT plays the role of generating backlinks from social networking sites that link to the Phantom articles.

4. How to measure the technical efficiency of Phantom Keyword?

ghost keyword
How to measure the technical efficiency of Phantom Keyword?

Your keyword is definitely in the top 10-30 within 24-48 hours of submitting it to Google if you choose the right ghost keyword. You should use two popular tools to check website traffic and keyword rankings: Google Analytics and Webmaster Tools. However, unsatisfactory results can be due to two main reasons, check if you are making the following mistake:

  • Google penalizes your website
  • Content is not good enough

Here is some useful information about Ghost Keyword and related information that SEODO has compiled. I hope readers can master the information about ghost keywords, their benefits and their best usage. If you have any questions regarding the basics of SEO, you can contact the website https://seodo.vn/ for more information. Thanks for reading the article!

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