“What is LSI?Why are LSI keywords becoming such an important part of the Google search ranking factor? If you are pursuing the SEO industry, LSI keywords will help the website achieve positive results. Using LSI in content improves context and improves the search visibility of the article for users. Now let’s see the article to learn more about this term!

1. What is an LSI keyword?

LSI is an abbreviation of Latent semantic indexing (implicit semantic indexing) means implicit semantic indexing. Simply put, LSI keywords are semantically related words and phrases with the common purpose of supporting the main content keyword. LSI keywords will often appear together in the article.

LSI keyword (Latent Semantic Indexing Keyword) is a type of keyword that has the same semantics as the main keyword. LSI keywords help search engines like Google understand the content of the article without having to mention it directly.

For example, when you have the main keyword “Content website”, the LSI keyword will be: “SEO standard content”, “what is content”, “type of content”.

Moreover, when you use LSI keywords in the article, it also reduces the keyword density of the main keyword. As a result, readers will feel like they are reading the article more fluently and naturally.

2. What is the important role of the LSI keyword in SEO?

LSI keyword is always an important factor in SEO, an effective solution in on-page SEO optimization. Let’s take a look at the most important SEO games of this LSI keyword.

Make your content more keyword friendly with keyword tools.

In the past, in SEO, there was always a tendency to cram lots of main keywords into your content. Top keywords that appear a lot will help Google consider and recognize the content mentioned in the article and “prioritize” those articles on the track more. However, these word-of-mouth “concepts” no longer exist.

Since the birth of Google algorithms such as: Google Panda, Hummingbird has stopped for keyword stuffing content that degrades the quality of content for these users. Instead, quality articles have taken the throne, quality is now user-friendly optimized content, main keywords appear more naturally. Therefore, LSI Keyword is the best choice for content in the current Google race.

Query more keywords with the LSI keyword website

Instead of main keywords, LSI keywords will help users find you more easily. Thus, LSI Keyword is the lever to help your website increase the ranking on the results pages in the most effective way. Instead of competing for the main keywords that are quite high and hard to compete on the search pages, LSI Keyword is a great choice for

The LSI keyword improves your article

LSI keywords are always closely related to the main keyword. These keywords are always used by users to search for content on Google. These LSI keywords are therefore used to implement in the title of the article. This way, you can get articles with better, more structured, and more consistent content, while fully meeting the user’s search needs for search content.

Bring great experiences to readers

Avoid stuffing the main keywords which make the content of the article lose its natural character. By using LSI keywords, you can easily access the relevant content and terms you need to target. So you also helped put content on the website to help Google understand better and SEO Onpage more effectively.

3. What is the SEO benefit of the LSI keyword?

3.1 Get High Rankings on Search Engines

LSI keywords help content stay relevant and rank higher on search engines. Users search for semantic words related to the main keyword, through the search engine, it will provide useful and valuable content to users. So when you come across this, it will help your search engine ranking to improve and be much higher.

3.2 Make content more trustworthy

Relevant content contains a variety of new information to entice readers to access and share more. Thus, your website will be more trustworthy for people.

3.3 Improve time spent on the web

Your website provides more useful and beneficial content to users the more time they spend on your website. Also, the higher the time spent on the site, the higher the clicks to find out more about the site’s problems.

3.4 Reduce bounce rate

The LSI keyword app will always bring your content to the right audience that the content wants to target. As a result, the level of interaction and the improvement in the bounce rate are better and help to improve the user experience and optimize SEO.

4. How to find the LSI keyword?

4.1 Keyword research via the Google search engine

The easiest way to find LSI keywords is to use the search engine. You just need to enter the search term in the search engine and you will get the LSI keywords you need to refer to.

For example, you need to search for “Apple” which will show the following LSIs:

4.2 Keyword research via Google Keyword Planner

The second way to find LSI keywords is to use Google Keyword Planner. The first thing you need to do is log into your Google AdWords account and use Keyword Planner.

Next option “Search for keywords” (Search for keywords). Then click on the “Find new keywords using a phrase, website, or category” option. Finally, enter the phrase you want to search for.

4.3 Keyword research using the Keyword Tool What is LSI?

Here are 2 ways to research keywords via LSI Keyword Tool

Using the LSI Chart Tool

Tools Tool LSI Chart allows you to use it for free but is limited to 1 day of 20 search terms. You just need to access the tool and enter the search term and click on “Generate” and get the results.

Using Ubersuggest and Keywordtool.io

keywordtool.io and Ubersuggest is a popular tool for finding LSI keyword phrases. This tool is quite simple and doesn’t require you to log in or do much fiddling. Just go to the tool and use the search right away for the word you want. These will be two tools that you need to know to complete your LSI research perfectly.

Keywordtool.io and Ubersuggest tools

4.4 Research LSI Keywords via SEO Tool

Use the Keywords Explorer feature of Ahrefs and SEMrush SEO Tool

With Ahrefs Keyword Explorer feature, you will get lots of ideas about LSI keywords through related phrases. SEMrush is quite a popular SEO tool today in the SEO industry. The outstanding feature that this tool brings is to help optimize content and standard SEO Content Templates.

These two tools both have the function of giving indications on your objectives and What is LSI?

5. What are good places to put the LSI keyword?

These LSI keywords carry semantics that support the main keywords to express the content of the article. Therefore, you should place them in natural but necessary positions to showcase the item. When Google analyzes your content and still displays the content, the word stable means that you have reached the goal.

So what is the right location to place the LSI?

Refer to the following methods to set:

• title tag
• Meta description tag
• Tags H1, H2, H3
• Alternative attribute
• Links and anchor texts

6. How to use the LSI keyword to optimize content in OnPage SEO

6.1 Put the LSI keyword in the Title tag.

For example, if you have the main keyword “SEO tips”, “SEO tips and tricks” will be the LSI keyword.

In the title, you should use the keyword LSI to emphasize the content of the article, because the example above will be: “SEO tips and tricks”. So you used both keywords but still ensure the content but don’t bring the feeling of keyword stuffing.

6.2 Place the LSI keyword in meta descriptions

Placing the LSI keyword in meta descriptions helps attract more searchers. However, it is still important to remember that it is important to avoid keyword stuffing which leads to a bad Google ranking for you.

6.3 Putting LSI Keywords in Image Alt Tags

To optimize content, you should use LSI keywords for your Alt tags. Also be careful that your image is related to the LSI keyword that you add to this content.

6.4 Use Main Keywords and Semantic Keywords in the article

• LSI keywords are used to supplement the main keyword, so it is not possible to replace the main keyword with LSI.
• Key words are very important. Ignoring major keywords will affect website ranking.
• The main keyword acts as a link between the semantic keywords in your article.
• Don’t add too many LSIs with the main keyword to avoid keyword stuffing and Google penalties.

6.5 Put the LSI keyword in the header

Adding LSI keywords to H1, H2, H3 tests will help your article to be more optimized and get Google’s attention for your content. However, filter the LSI keywords to find the most appropriate keywords for your current article.

6.6 Apply closely related LSI keywords in anchor texts

Applying LSI keywords in anchor texts will affect your SEO optimization. For example, the keyword “web design company” is always used to link to your website. This will affect the ranking of other related keywords.

6.7 Emphasis on readability and context

If LSI keywords are used indiscriminately, it won’t help the content get better quality or rank higher. So please optimize LSI keywords carefully and optimize the article when finished.

7. What precautions should I take when using LSI?

7.1 Always aim for the right search intent of the user

Your articles should always correctly discover and target the intent of search users. Therefore, LSIs must have the right objective of the article to help the article meet the needs of the reader.

7.2 Always focus on the main keyword

The main keyword is always the most targeted keyword you need to target. LSI Keyword supports increasing search traffic for content and comes with top keywords and on-page SEO optimization.

7.3 Avoiding LSI Keyword Stuffing

Do not stuff keywords, it will expose you to Google’s algorithms and penalize you. So use LSI in the most natural way.

Through the article”What is LSI?? How to Find and Use LSI Keywords X3 Traffic » SEODO to bring. Perhaps you already understand the concept as well as the importance of what LSI brings. Apply this SEO knowledge to upgrade the website. Please contact us immediately if you have any questions about the content of the article!

Learn more about other SEO content knowledge through the following articles:

What is a URL?? URL is an extremely popular term for SEOers to help articles achieve high rankings on SERPs. However, what is the structure and composition of the URL? This article will give you an overview of URLs and the latest ways to optimize URLs for SEO 2022. Check it out!

1. What is a URL?

URL with full name Uniform Resource Locator works as the location of a website, page or file on the Internet. Each URL is made up of several parts which have many impacts on the security of the Website. So,URL path has the ability to easily create multiple hyperlinks to the website.

For instance: The SEODO website address is: https://seodo.vn/

In other words, a URL is a way for users to access resources on a computer network. Each resource on the computer when we access it every day is assigned a fixed address. Just enter this link and search, you can go to your desired destination.

2. What is the structure of a URL?

The URL is almost identical to the C:\Documents\Personal\myfile.txt path in Windows. However, the URL can be supplemented with content so that the correct server address can be found and the protocol used for secure access to information. The URL will have 2 main parts, Scheme and Authority. However, URLs are made up of many different components, which can be optional or required depending on the case.

A complete URL will consist of the following four elements:

• Protocols: http, https, ftp,…
• World Wide Web: www.
• Domain.
• Communication ports such as: 80, 8090, 443, 2081, 7777, …

2.1 What is a pattern in a URL?

A URL is not just a web address, but a web address is a URL. In addition to the web address, other services also accessible on the Internet such as FPT or MAILTO are URLs. Where Scheme, the text before the 2 dots of the URL indicates the protocol with which the application and the server communicate.

There are three main types of connection protocols:

• Hypertext Transfer Protocol (HTTP): Is the basic protocol form of the Web, defining the actions of servers and browsers to be implemented.
• Secure Protocol (HTTPS): A form of HTTP working with a secure and encrypted layer, ensuring that information is transmitted more securely.
• File Transfer Protocol: This is the protocol used to transfer files over the Internet.

Browsers are now much more advanced, so there is no need to use Scheme to access certain addresses. However, in some cases it is necessary.

2.2 What is authority in the URL?

Authority is the part of copyright that starts after 2 slashes followed by protocol and is divided into different parts.

• Part 1-Hostname: The hostname is an encoded character string and replaces an IP address. A simple domain name will include subdomains and top level domains. The characters after the hostname are separated by a “/” called elements in the URL.
• Part 2-Additional Components: Each URL will have 3 additional components located in the Authority section, including: Path (Path), Query (Query), Fragment (Fragment).

URL Authority Analysis:

• Domain (top-level domain): The top-level domain in the hierarchy of domains that we commonly know is “com”. Currently, there are 3 commonly used types of domain names: .com, .net, .gov. For instance: Vietnam is .vn, United States is .us, Canada is ca… Some other domain names such as musium or club are also used but are quite rare and not popular with users.
• Subdomain (subdomain): Example link www.facebook.comthen both the “www” and “facebook” parts are subdomains. Wherein, “www” is the subdomain and “facebook” is the top level “.com”.

Additionally, the authority URL can be complicated when adding certain components such as:

• User Information: Contains user and password.
• Port number: Use the IP address to notify the appropriate server on the network.

3. What is URL Classification?

On all websites today, most of them have two types of URLs below:

• Dynamic URL (?id=..) : is a mutable URL. Commonly used in forums or open source design websites
• Static URLs (.html) : Static URLs cannot be changed and rank higher in search engines to help users easily understand the purpose of the website. When people see a specific URL that matches the query and description, they are more likely to click through to the search site.

4. What is the URL for?

A URL allows users to describe a site or page. In a way to have a good position in front of the Internet community need of create accurate and attractive URLs. For websites, the URL should be short and very descriptive.

In order to get high rankings on Google rankings, URLs must be descriptive, the path must be precise to attract high traffic. Depending on the keyword and requirements, the appearance of the keyword in the title and URL will affect the URL traffic. Additionally, the canonical URL also acts as anchor text because the URL contains keywords that require SEO.

5. What is the SEO impact of URLs?

When indexing, SERPs always pay attention to the URL of the website because the URL greatly affects SEO results as well as search engine rankings. Google’s SEO standards generally evaluate URLs based on the following criteria:

5.1 URLs should not be too long

An effective standard SEO URL for a website should meet the following criteria:

• Gmail: the average length is 59 characters.
• Tools for webmasters: the average length is 90 characters.
• Google Blog: Average length is 76 characters.

5.2 Do not write accents or special characters

Website URLs are unsigned and hyphenated like “url-la-gi”. Besides the length factor, this is considered a requirement for a canonical search engine optimization URL. Special characters are always minimized as they greatly affect the ranking ability of the website.

5.3 URLs that do not contain SEO keywords

Make sure important keywords are still displayed in the URL. Whether the article or website ranks or not depends in part on the appearance of the keyword for that URL.

5.4 URLs restricted to subdirectories

For good quality URLs, you should not split too many folders. Google won’t like the URL that has to crawl through many main pages to get to SEO-requiring content.

6. Why are URLs important for SEO?

With the above information, you have somewhat understood the importance of URLs for SEO as well as for the website. Therefore, following the rules while building URLs is essential for SEOs or SERPs. The level of importance is most clearly indicated by the following two factors:

6.1 Improve user experience

A well-designed URL will give users and search engines an easy-to-understand indication of the main content of the page. Even though the title tag of this page is hidden, the URL still provides clear information about the content of the landing page and allows users to experience the content by clicking the link.

6.2 Classification

The URL is the part that makes up the search engine ranking factor that determines the relevance of a page to a user query. However, this has an effect on the authority of the global domain name itself. However, your use of keywords in the URL is a ranking factor. Although keywords can improve visibility, URLs generally have no impact on a page’s ranking.

7. SEO Friendly URL Optimization Method

However, you already have a glimpse of the importance of URLs for websites. However, the process of implementing URLs is difficult, let’s refer to some ways below:

7.1 Page hierarchy

The structure of the URL is as simple as possible, so you should organize the content so that the URL has a reasonable structure, which makes it easy for users to understand. This requires studying the hierarchy of pages before creating the website. For example, you are designing a house that needs to fit out rooms, decorative items, etc.

URLs using 4 link levels are not good for search engine optimization. Instead, you should prioritize the URL structure into 2-3 sub-levels.

7.2 Use of the HTTPS protocol

HTTPS is the secure version of the HTTP protocol, it makes your website more trustworthy for visitors. HTTPS is often used to protect online transactions with high security for banking, online shopping payment.

To encrypt information, HTTPS sites must implement one of two encryption security protocols, Secure Sockets Layer, Transport Layer Security.

7.3 Hide silvernot www element

Hiding the www prefix will make the website domain look better to users. In fact, browsers like Chrome hide both www and https:// in the address bar because the information it gives is not important to display.

7.4 URLs containing keywords describing content

When you publish an article on the web, you must have clear and understandable information. Also, the content contains the main keyword instead of using random numbers without the relevance of the topic in the page. This is extremely beneficial for increasing click-through rate (CTR) as well as improving user experience (UX).

7.5 Short URLs

You should Use the article’s main keyword to shorten the URL. Also, you should leave the URL length at 70 characters so that users can fully see the main keyword contained in the article.

7.6 Redirect old URL

Navigation is the resolution of a URL to another URL. This helps Google and visitors understand that the page has been updated to a new address. Therefore, if you change the URL, you should use a 301 redirect so that any user who clicks on the old URL will be redirected to the new URL, avoiding a 404 error page.

7.7 Using hyphens to separate words

URLs do not use underscores or spaces to separate words. Instead, Url uses hyphenation to help Google and users know where to break characters to join them into a consecutive string.

7.8 Removing conjunctions

Conjunctions such as and, for, at, or… do not necessarily appear in the URL. So removing these words will make the URL shorter and more optimized for users and Google.

7.9 URLs do not contain

Basically, the accented URL is still used, but it’s easy to get an error saying the webpage is not accessible. Therefore, using unsigned URLs is more recommended. Try to optimize your website URLs as unsigned keywords containing hyphens to rank well.

The article above explained the issue What is a URL? and suggest methods to optimize URLs for SEO. I hope through this you got a better insight into SEO related knowledge when you first embark on the path to becoming an SEOer. Get in touch with SEODO If you need to provide more information about the article as well as a reputable SEO website address!

What is search intent?? Why does this affect website ranking decisions? Google is always on the criteria of bringing quality search results to users. Therefore, search intent has become an important factor in helping you reach desired customer emotions at many different stages. Take a look at the article below to help you better understand the term!

1. What is search intent?

Look for Intention also known as User intent is the user’s goal when using the search engine. To put it simply, when you are looking to buy a certain financial product but you don’t know the specific website to visit. Sometimes the main keyword does not show the full purpose of the search and this is the time when SEOs need to fully grasp the psychology of potential customers to respond.

2. What is the difference between search intent and user insight?

Search Intert and Insight, two terms that are no longer foreign to those of you who work in the field of SEO. Basically, the difference is at a superficial level – deep in the expression of the applicant’s needs. When creating content on the website, the first thing you need is to meet all the requirements Intention and satisfied search request users, the possibility of increasing the conversion rate will be extremely promising. So, Search Interest What is different from Insight?

• Look for Intention represents the visitor’s desire during a search operation. For example, you are looking for “milk to grow adult” then Interest This means looking for adult enhancing milks.
• Insight expresses the desire deep within the customer, driving the need to search Search Intention. When users are looking for milk to increase their size, Insight owns impressive size to enhance their physique.

3. Is search intent important for SEO?

Today, investigators are no longer used to knowing products and considering purchases. Users tend to broaden their search all the time and decide to run commands at unpredictable times. Therefore, your page does not meet the search needs Intention of customer. Of course, you will not get a good ranking on the Google platform search engine.

Moreover, you want to have a good position in the Google ranking, you must have the most relevant results for User intent. Google understands what people want to see when they search for a keyword phrase. So don’t try to maintain rankings subjectively, optimize to meet User intent.

4. Why optimize search intent?

If you want a successful SEO campaign, you need to understand and rank search Intention of the user. From there, create content that aligns with the desires of finding and solving customer problems. So simple to understand, optimize search Interest is the common goal of Google and plays a very important role in the SEO activities of the website.

5. Benefits when optimizing for search intent?

All activity has certain results. Here are 2 outstanding benefits when you optimize for search Intention:

5.1 For SEO

Look for Intention is an important part of SEO that helps navigate search results to users. So if it’s optimal Intention good will increase organic traffic to your site. From there, companies will improve the conversion rate of not only the sales page, but also the informative content.

Some of the key benefits of meeting demand well User intent in referencing:

• Bounce rate: Users find the right information to search for.

• Increase the number of pageviews (Pageviews): Touch User intent will make customers more curious than other categories on your website

• To be on TOP Google: If Search Intert optimization is good, to be on the first position of Google will be yours and will also be ranked.

• Reaching a wider audience: one of the values ​​of good optimization Intention is that Google will rank your page for all queries with the same search intent, making it easier for you to reach potential customers.

5.2 For businesses

Users often use search engines to find nearby addresses or ask questions about company products when posting to any page. So in this case, if you optimize for searches correctly, Intention of visitors such as: City, district, zip code, recent famous destinations, etc., businesses will attract more customers around the sales business area.

6. How to categorize search intent?

Thus, the classification of research Intention How’s it going ? Let’s immediately see the content below that shows how to classify the User intent like what!

6.1 Intent to seek information

When a user has a question or wants more information on a certain topic, they will perform a query to find the answer. Therefore, the popular implementation of informational research Intention are searches in the form of asking a question or expressing an ordinary sentence.

For instance: Lately, some of the most sought-after information by users are:

• “G63”
• “Son Tung M-TP”
• “President Trinh Van Quyet has been arrested”

6.2 Intention to request a commercial investigation

Type User intent This happens when a searcher decides between different brands or products. If the client still hasn’t satisfied the need and gives the final result, then the way for the visitor to find the answer is to use the keyword in the form of a question and a comparison.

Example of a commercial request:

• Compare iPhone and Samsung phones.
• Best best sunscreen.
• Give your opinion on SenKa cleanser.

6.3 Intention to seek transactions

When performing this type of transactional research, the user has the intention and will to trade – buy and sell. Therefore, at this stage, queries will carry intents such as: Specific product name with some accompanying words such as buy, order, where, etc.

Some examples of transaction searches:

• Buy an HP Pavilion laptop.
• Xiaomi Redmi Note 9 smart phone.

6.4 Navigation search intent

Search navigation intent is the last step a searcher wants to go to to find a page Website specifically, for example:

• “Facebook”
• “Twitter”
• “VPS”

7. How to properly identify search intent in SEO 2022?

A common method used by SEOs to determine search Intention is the semantic analysis of Keyword. For example, when searching for the keyword “buy Senko fan”, the search engine will identify the audience looking to buy. However, it is not always true that a user’s query phrase includes a recognizable feature and taxonomy. Therefore, to easily find Search Interest you need to take the help of SERPs tool.

7.1 Search and recognize using verbal signs

By this way after finding When searching for the target keyword, SEOer will observe the results returned by Google to determine the search Intention. Several types of Google searchPopular features can be mentioned as:

• Purchase results: List of product types.

• Knowledge graph: Knowledge graph.

• AdWords Ads: Advertising.

• People also ask: People often search.
• Video results: Video results.

Also, Google tends to display snippets in a certain way for certain types of keywords. Intention. This means the SERPs results page will help you sort User intent.

7.2 Statistics and analyzes via the SERPs format

How to better understand SERP results page? The following article will clarify the content of statistics and analysis through the SERP format.

7.2.1 SERP results with search intent

When you notice the search Intention of the user is to find information. Google will provide search results to searchers in the form of Knowledge Graph profiles, featured snippets (also known as featured snippets), TOP-related questions from major websites such as Wikipedia, dictionary, etc. …

7.2.2 SERP Results with Navigation Search Intent

When determining that user needs is the intent to seek navigation. Google will try to provide the exact website the user wants to view The results lead to the home page, including sitelinks.

7.2.3 SERP Results with Transactional Search Intent

Generally, the results returned by Google for queries are ads, product categories, Page e-commerce or maps if the user is looking for something specific.

7.3 Planning

Based on the suggestions of Ahrefs, you will understand what is the desire of the user? From there, you can create quality content to optimize for each of those keywords.

8. How to optimize search intent?

After understanding the concept of What is search intent?? The following article will detail content on how to optimize user’s search query ability. Let’s see it now!

8.1 Informational Intent Optimization

Informational intent optimization is based on user queries. Then, the SEO person will give relevant content on the keywords that customers are visiting. So there are 4 types Intention such as: Information, navigation, commerce and transactions.

Example: The keyword “buy a vacuum cleaner” is commercial, but “use a vacuum cleaner to clean the house” is a commercial category. Intention Look for information. Once the correct type is determined intentions, you should keep checking pages that are already ranking and giving the same score.

8.2 Optimize user experience

Google always wants to provide the most accurate answers to search queries. Therefore, users don’t have to spend time visiting one page and then returning to search to find the answer on other pages. Some tips to optimize the search experience Intention For Webmasters, you need to know:

• Minimize the number of Popups: Reducing the possibility of users leaving the page is highly valued by Google.
• Large fonts (14+): Large fonts make content clear and easy to read.
• Subtitles: Adding subtitles in the article makes the content more consistent.
• Combine videos and images: Support engaging scientific presentation content.
• Use Google Analytics: Every SEOer’s tool used in website management and development.

8.3 Optimization of e-commerce sites

The growth of the e-commerce revolution has given users more search intent. In addition to product information, there is also transaction, exchange, purchase and sale of products, specifically keywords with product names.

For instance: If you search with the keyword “Viet Tiep padlock”, it will lead to sales pages on Shoppe or Lazada. Displayed content includes: price, product information, reviews. So, to rank high for those keywords, create a page optimized for search intent with offers, buys, and sells of that product.

8.4 Advanced Search Intent Optimization

Advanced Search Intent Optimization is the next step in research, analysis and application Intentions. At this stage, you need to understand the intent of the customer when searching, discover the need to provide the necessary information, clearly present the content so that it can appear in Featured Snippets.

8.5 Improving content

If you have a very good article and you are optimized on the page and the big backlink but you are not achieving high rankings, the problem may lie in the determination of the search. Intention. At this point, you need to re-examine users’ search intent and reconstruct relevant content.

The article above provided information on “What is search intent?? How to Optimize Search Intent in SEO 2022″. I hope all the content mentioned can help you better understand how Search Intent is different from User Insight and the importance of customer needs in query. The optimal medium for search intent is content that shouldn’t be ignored if you’re an SEOer. please contact SEODO Now if you want to learn more useful knowledge!

>>>> RELATED INFORMATION

2. CONTENT PRESENTATION PROCESS:

2.1. Step 1: Find out the user’s needs in this keyword and keyword group

Search the group keywords in Google, see what the competitors are talking about the most. Competitors who are TOP that keyword are highly rated by Google in terms of satisfying the user’s desire in that keyword. However, for keywords with too low competition, this is not effective.

2.2 Step 2: See the layout of the first 10 TOPs, in more detail, list the headings of the first 10 TOPs.

2.3 Step 3: Go to Header

→ Section 3 contains 80-90% LSI keywords, 10-20% remaining keywords and sub-keywords

2.4 Step 4: Brief Meta Title, Meta Description and Heading 1

2.5. Step 5: LSI Keywords

2.6 Step 6: The content you want the writer to convey more

2.7 Step 7: References

2.8. Step 8: URL

2.9. Step 9: Other requirements

What is search intent?? Why does this affect website ranking decisions? Google is always on the criteria of bringing quality search results to users. Therefore, search intent has become an important factor in helping you reach desired customer emotions at many different stages. Take a look at the article below to help you better understand the term!

1. What is search intent?

Look for Intention also known as User intent is the user’s goal when using the search engine. To put it simply, when you are looking to buy a certain financial product but you don’t know the specific website to visit. Sometimes the main keyword does not show the full purpose of the search and this is the time when SEOs need to fully grasp the psychology of potential customers to respond.

2. What is the difference between search intent and user insight?

Search Intert and Insight, two terms that are no longer foreign to those of you who work in the field of SEO. Basically, the difference is at a superficial level – deep in the expression of the applicant’s needs. When creating content on the website, the first thing you need is to meet all the requirements Intention and satisfied search request users, the possibility of increasing the conversion rate will be extremely promising. So, Search Interest What is different from Insight?

• Look for Intention represents the visitor’s desire during a search operation. For example, you are looking for “milk to grow adult” then Interest This means looking for adult enhancing milks.
• Insight expresses the deep desire of customers, which drives them to search the Search Network Intention. When users are looking for milk to increase their size, Insight owns impressive size to enhance their physique.

3. Is search intent important for SEO?

Today, Internet users are no longer used to knowing about products and considering purchases. Users tend to broaden their search all the time and decide to run commands at unpredictable times. Therefore, your page does not meet the search needs Intention of customer. Of course, you will not get a good ranking on the Google platform search engine.

Moreover, you want to have a good position in the Google ranking, you must have the most relevant results for User intent. Google understands what people want to see when they search for a keyword phrase. So don’t try to maintain rankings subjectively, optimize to meet User intent.

4. Why optimize search intent?

If you want a successful SEO campaign, you need to understand and rank search Intention of the user. From there, build content in accordance with the desire to find and solve the issues that matter to customers. So simple to understand, optimize search Interest is the common goal of Google and plays a very important role in the SEO activities of the website.

5. Benefits when optimizing for search intent?

All activity has certain results. Here are 2 outstanding benefits when you optimize for search Intention:

5.1 For SEO

Look for Intention is an important part of SEO that helps navigate search results to users. So if it’s optimal Intention good will increase organic traffic to your site. From there, companies will improve the conversion rate of not only the sales page, but also the informative content.

Some of the key benefits of meeting demand well User intent in referencing:

• Bounce rate: Users find the right information to search for.

• Increase the number of pageviews (Pageviews): Touch User intent will make customers more curious than other categories on your website

• To be on TOP Google: If Search Intert optimization is good, to be on the first position of Google will be yours and will also be ranked.

• Reaching a wider audience: one of the values ​​of good optimization Intention is that Google will rank your page for all queries with the same search intent, making it easier for you to reach potential customers.

5.2 For businesses

Users often use search engines to find nearby addresses or ask questions about company products when posting to any page. So in this case, if you optimize for searches correctly, Intention of visitors such as: City, district, zip code, recent famous destinations, etc., businesses will attract more customers around the sales business area.

6. How to categorize search intent?

Thus, the classification of research Intention How’s it going ? Let’s immediately see the content below that shows how to classify the User intent like what!

6.1 Intent to seek information

When a user has a question or wants more information on a certain topic, they will perform a query to find the answer. Therefore, the popular implementation of informational research Intention are searches in the form of asking a question or expressing an ordinary sentence.

For instance: Lately, some of the most sought-after information by users are:

• “G63”
• “Son Tung M-TP”
• “President Trinh Van Quyet has been arrested”

6.2 Intention to request a commercial investigation

Type User intent This happens when a searcher decides between different brands or products. If the client still hasn’t satisfied the need and gives the final result, then the way for the visitor to find the answer is to use the keyword in the form of a question and a comparison.

Example of a commercial request:

• Compare iPhone and Samsung phones.
• Best best sunscreen.
• Give your opinion on SenKa cleanser.

6.3 Intention to seek transaction

When performing this type of transactional research, the user has the intention and will to trade – buy and sell. Therefore, at this stage, queries will carry intents such as: Specific product name with some accompanying words such as buy, order, where, etc.

Some examples of transaction searches:

• Buy an HP Pavilion laptop.
• Xiaomi Redmi Note 9 smart phone.

6.4 Navigation search intent

Search navigation intent is the last step a searcher wants to go to to find a page Website specifically, for example:

• “Facebook”
• “Twitter”
• “VPS”

7. How to properly identify search intent in SEO 2022?

A common method used by SEOs to determine search Intention is the semantic analysis of Keyword. For example, when searching for the keyword “buy Senko fan”, the search engine will identify the audience looking to buy. However, it is not always true that a user’s query phrase includes a recognizable feature and taxonomy. Therefore, to easily find Search Interest you need to take the help of SERPs tool.

7.1 Search and recognize using verbal signs

By this way after finding When searching for the target keyword, SEOer will observe the results returned by Google to determine the search Intention. Several types of Google searchPopular features can be mentioned as:

• Purchase results: List of product types.

• Knowledge graph: Knowledge graph.

• AdWords Ads: Advertising.

• People also ask: People often search.
• Video results: Video results.

Also, Google tends to display snippets in a certain way for certain types of keywords. Intention. This means the SERPs results page will help you sort User intent.

7.2 Statistics and analyzes via the SERPs format

How to better understand SERP results page? The following article will clarify the content of statistics and analysis through the SERP format.

7.2.1 SERP results with search intent

When you notice the search Intention of the user is to find information. Google will provide search results to searchers in the form of Knowledge Graph profiles, featured snippets (also known as featured snippets), TOP-related questions from major websites such as Wikipedia, dictionary, etc. …

7.2.2 SERP Results with Navigation Search Intent

When determining that user needs is the intent to seek navigation. Google will try to provide the exact website the user wants to view The results lead to the home page, including sitelinks.

7.2.3 SERP Results with Transactional Search Intent

Generally, the results returned by Google for queries are ads, product categories, Page e-commerce or maps if the user is looking for something specific.

7.3 Planning

Based on the suggestions of Ahrefs, you will understand what is the desire of the user? From there, you can create quality content to optimize for each of those keywords.

8. How to optimize search intent?

After understanding the concept of What is search intent?? The following article will detail content on how to optimize user’s search query ability. Let’s see it now!

8.1 Informational Intent Optimization

Informational intent optimization is based on user queries. Then, the SEO person will give relevant content on the keywords that customers are visiting. So there are 4 types Intention such as: Information, navigation, commerce and transactions.

Example: The keyword “buy a vacuum cleaner” is commercial, but “use a vacuum cleaner to clean the house” is a commercial category. Intention Look for information. Once the correct type is determined intentions, you should keep checking pages that are already ranking and giving the same score.

8.2 Optimize user experience

Google always wants to provide the most accurate answers to search queries. Therefore, users don’t have to spend time visiting one page and then returning to search to find the answer on other pages. Some tips to optimize the search experience Intention For Webmasters, you need to know:

• Minimize the number of Popups: Reducing the likelihood of users leaving the page is highly valued by Google.
• Large fonts (14+): Large fonts make content clear and easy to read.
• Subtitles: Adding subtitles in the article makes the content more consistent.
• Combine videos and images: Support engaging scientific presentation content.
• Use Google Analytics: Every SEOer’s tool used in website management and development.

8.3 Optimization of business pages

The growth of the e-commerce revolution has given users greater search intent. In addition to product information, there is transaction, exchange, purchase and sale of products, specifically keywords with product names.

For instance: If you search with the keyword “Viet Tiep padlock”, it will lead to sales pages on Shoppe or Lazada. Displayed content includes: price, product information, reviews. So, to rank high for those keywords, create a page optimized for search intent with offers, buys, and sells of that product.

8.4 Advanced Search Intent Optimization

Advanced Search Intent Optimization is the next step in research, analysis and application Intentions. At this stage, you need to understand the intent of the customer when searching, discover the need to provide the necessary information, clearly present the content so that it can appear in Featured Snippets.

8.5 Improving content

If you have a very good article and you are optimized on the page and the big backlink but you are not achieving high rankings, the problem may lie in the determination of the search. Intention. At this point, you need to re-examine users’ search intent and reconstruct relevant content.

The article above provided information on “What is search intent?? How to Optimize Search Intent in SEO 2022″. I hope all the content mentioned can help you better understand how Search Intent is different from User Insight and the importance of customer needs in query. The optimal medium for search intent is content that shouldn’t be ignored if you’re an SEOer. please contact SEODO Now if you want to learn more useful knowledge!

>>>> RELATED INFORMATION

Google Keyword Planner be an “effective assistant” that every content creator cannot ignore. In addition to basic analysis capabilities, the keyword toolkit also continuously updates the latest trends to help SEOer create keywords well. Let’s find out Learn more about Google Keyword Planner and how to use it through the article below!

1. What is Google Keyword Planner?

Google Keyword Planner Also known as Google Keyword Tool. Using this tool, advertisers can identify the target audience, research the keywords that users are searching for the most. From there, build an SEO strategy and advertise Google Adwords at a reasonable cost.

Google Keyword Planner allows users to understand the number of searches for a keyword in a month or more. In addition, the level of competition, the difficulty of the keyword is also displayed to help you decide whether to choose or not.

2. Advantages and disadvantages of Google Keyword Planner

Google Keyword Planner is one of the most accurate and free keyword data sources chosen by many users. In addition to the exceptional advantages provided, keyword research tool This still has some significant downsides.

2.1 Advantages

• Easily search for keywords through phrases and URLs.
• Help users create effective advertising campaigns.
• Provides lots of important information suitable for SEO and Google Ads.
• It is possible to search a large number of keywords at the same time.
• Helps SEOer to measure keyword performance and cost categories.
• Google Trend updates trends quickly.

2.2 Disadvantages

• Difficulty choosing the keywords because the number is too large.
• If you want to get keyword-specific stats, your account must be active with ads.
• Limit the number of keywords for small industries.

3. Detailed instructions for using Google Keyword Planner

If you don’t know how to use it Google Keyword Plannerfollow the 5 steps below.

3.1 Step 1: Access Google Keyword Planner

To be able to search for Google Keyword Planner, you must have a Google Ads account. Please visit the link

https://adwords.google.com/KeywordPlanner and select “Connection”.

Once you reach the page you will see 2 tools “Discover new keywords” and “Get search volume and forecasts”. However, to be able to choose a potential keyword generator for SEO, follow step 2.

3.2 Step 2: Select the tool

• Discover new keywords option

It is the ideal tool that will help you find new keywords for your content. You must enter words or phrases that describe your business to get a database from a variety of industries.

Besides me you can collect keywords at option Get Started with a Website is designed for AdWords users. The results will be brought to you quickly as soon as you click Get Results.

• Get search volume and forecasts option

This feature brings information about the traffic of keywords you are looking for. To be able to start using this feature, you need to make yourself a list of keywords to check and paste into the search box.

However, in this option, you can only know data about the keywords you entered. Let’s go to step 3 to see how this site works and how to exploit it!

3.3 Step 3: filter and sort the results

After hitting search, Google will display a bunch of related terms. Your task now is to filter and analyze. There are 4 options you should pay attention to at the top of the page, including:

• Location: The country you choose to market to.
• Language: The language displayed when you display the information.
• Research network: You must leave the information as “Google”.
• Date range: The default choice of 12 months is best.

In the Add Filter section, you’ll have many different options organized in order, including:

• Keyword text: Shows keywords containing a certain word or phrase.
• Exclude keywords from my account: Helps you exclude keywords you have bid on in AdWords.
• Exclude ideas for adults: Exclude ideas containing content for 18+.
• Avg. Monthly searches: Average keyword search volume statistics.
• Competition: This item, you can choose to leave blank.
• Ad Impression Rate: This item only applies to AdWords and should be ignored.
• Top of Page Bid: The price you have to pay for your ad to appear at the top of the list for this keyword.
• Organic Impression Rate: To use this feature, you must connect your Google Search Console account to Google Adwords.
• Organic average position: Ranking (average) of each keyword on organic Google. For this feature to work, you need to sign in to Google Search Console.
• Broaden your search: “Expand your search” is a feature that shows you the keywords that are somewhat related to the entered terms.

3.4 Step 4: Analyze and generate keyword ideas

After choosing the ideal keywords for your content creation, break down those terms. This will help you achieve certain goals when you start serving ads.

3.5 Step 5: Choose a keyword

The final step in this section is choosing the right keywords to optimize your website content. During the research process, many different factors will influence the choice of keywords. Here are 3 goals you can refer to:

• Search volume: The higher the average search volume, the more traffic that keyword will bring you.
• Commercial purpose : The higher the suggested bid competition, the easier it is to convert traffic into customers visiting your site.
• Organic SEO Contest: Please search for more options so that you can be at the top of the results table.

4. Tips for using Google Keyword Planner effectively

Google Keyword Planner offers many benefits in generating new keyword ideas. Here are some tips for getting the most out of this system’s features:

4.1 Unlock Exact Search Volume

Method 1: Estimated CPC print frequency (Print). The first step you need to take is to visit “Get search volumes and metrics” and enter a list of keywords. Don’t forget to select “exact match” when you do!

Method 2: Keywords everywhere is a free Chrome tool you should use to increase your search volume.

4.2 Add more than 10 related keywords at a time

Google Keyword Planner only allow users to add up to 10 related keywords. Search for keywords at once, then check the box at the top of the list to add them to the plan. Finally, select “select all XXX” and click “Add to plan”.

4.3 Referring to competitor keywords

Competitors are a great source of ideas that we cannot ignore. You come from copy the URL, paste it in the search field and select “Use the whole site”. This should be done multiple times to come up with lots of new keyword ideas for the website.

4.4 Research the questions that interest people

You can combine the Ahref tool to add more questions. This activity should be repeated for different hypotheses, you will have an additional list of questions that people ask the most today.

4.5 See the number of search keywords in regions

If you are doing SEO for a specific domain, this app cannot be of maximum help. However, this cannot complicate the task of multi-talented creators. You can use ““Impressions” for specific local areas, cities will get great responses

4.6 Find out what devices target customers are using

Today, the majority of users will use many different devices to browse the web. Based on the information from the tool, access to the website will identify Popular devices to optimize UX to meet user experience well.

A few simple steps below will get you shows you how to help you know which device customers are most accessing your website from: put keywords in the plan overview, then select Devices, then Impressions.

5. Keyword research tools other than Google Keyword Planner

Outside Google Keyword Planneryou can refer to other inexpensive tools below:

5.1 Ahrefs.com

The cheapest cost for Ahrefs.com is around $100/month. The high price means that this application provides a very high quality service.

• Keyword difficulty: Ahrefs.com gives you the method to enter the top 10 of Google.
• Search traffic: Calculated by search volume with keywords
• Paid/organic click-through rates: The detailed description tells you if this keyword needs to spend money to increase ad performance.
• Click/non-click rate: Accurate statistics on the rate of selection of users for your keyword. From there, you can create a “unique closing” premise via keywords.

In addition to the outstanding advantages, the high cost is the disadvantage that users wonder.

5.2 Keyword.io

Keyword.io allows you to use the basic features of this software for free. To get more insights like traffic or conversion rate, you need to spend around $30-50/month to track the above metrics.

5.3 Keywordhitter.com

Keywordhitter.com will Suggest quality keywords, can download list of keywords without login which any software has. However, the manipulation tool of this application works very slowly. Although there are many improvements, but few customers choose.

5.4 Soovle.com

Soovle.com keyword research not only on the Google platform but also on Youtube, Yahoo, Bing. Works fast and supports a variety of search platforms. The biggest drawback is that it only gives 10 results for each round, keywords with an error mark on Google results.

5.5 Ubersuggest

The Ubersuggest tool is perfect for you The writer writes standard SEO articles without creating an account. You can download or copy and track all relevant metrics free of charge.

5.6 Google Search Console

Outside Google Keyword Planner there is also Google Search Console. This tool helps you check that the status of keywords on the website is correct through indicators such as click, impression, CTR, ranking… This application provides complete information that none no other tool can do.

5.7 Google Trends

Google Trends focuses on exploiting trends based on keywords you provide more than other tools. This app helps you track trends effectively and create lots of interesting content.

Here are all the details about Google Keyword Planner on how to guide A – Z how to use Keyword Planner in SEO. Hopefully knowing the article will give you a better insight into the content creation process on the website. contact us now SEODO To receive advice immediately if you need to find a reputable SEO website address!

Keyword filler Also known as keyword stuffing, this is the insertion of a large amount of keywords into web page content to improve the article’s ranking in search results. Although this method of SEO is old and no longer effective, it is still used sometimes. So let’s go together SEODO Read the article below to learn why you should avoid keyword stuffing!

1. What is keyword stuffing?

Keyword filler does this mean Keyword filler, you simply repeat the same keyword over and over again on a page to trick the search ranking system. To optimize for search engines, Keyword filler It used to work, now it doesn’t.

2. Keyword Stuffing Example

Today there are a number of people involved in content creation and SEO, still Keyword filler unaware that this would have undesirable consequences for his own website. There are two groups Keyword filler be Keyword filler display and Keyword filler invisible. Here are typical examples to help you see if your website is affected Keyword filler or not?

2.1. Example of Keyword Stuffing Issuance

If you unusually repeat a specific keyword or number multiple times out of context in a piece of content and your reader can see it, you are practicing. Keyword filler display.

For instance: An electronics store wants a website that quickly ranks high for the search term “best fridge.” In this case, an example of Keyword filler in the text would be:

“Are you looking for the best refrigerator? You’ve come to the right place for the best refrigerator. Our brand offers the best refrigerator you could wish for. It is the best refrigerator for your family’s daily needs. The best fridge. »

As you can see, the term “best fridge” gets used a lot here, and is sometimes taken out of context or completely irrelevant to the main topic of the content.

The image below is another example of a website using Keyword filler with closely related keywords similar to the article’s main keyword for search engines to rank the article high.

Additionally, there is a form Keyword filler The other is to insert blocks of text that just repeat a keyword and spam the link. This is called spamdexing. Although this is not a case Keyword filler directly, however, the main objective remains the same. You are looking to fill your content with different links. Therefore, search engines always interpret it as keyword spam and can lead to penalties.

2.2. Example of invisible keyword stuffing

Other content creators are smart enough not to spoil the user experience. Therefore, instead of displaying keywords right before your eyes. Content creators create unwanted, hard-to-read text and then hide the text.

There are several ways to hide keywords from readers, but not from search engine crawlers. For example, you can make the text color and the background color the same. However, for text on a web page, regardless of color, style, or font size, it is always HTML. This means that the webpage will effectively be recognized by search engines when crawling and indexing your website.

Additionally, you can include keywords such as comments, meta tags, and/or alt tags in your webpage’s HTML code, where they will also be found by search engines.

What matters is when content creators practice Keyword filler intentionally optimizes a web page for search engines and not for readers. Since search engines are designed to serve human readers, Google will see these manipulation attempts and may penalize your site’s ranking.

3. Is keyword stuffing good or bad for website SEO?

Use Keyword filler ruins the user experience, detracts from the naturalness of the text, and makes it difficult to convey the message the company is trying to convey. Because this tactic is simply trying to make search engines rank higher on the web.

Use Keyword filler will make it unreadable by the user. As a result, the bounce rate will most likely increase as well. Of course, you also lose potential customers that you should have attracted to stay longer.

Seriously, Google penalizes those who do this intentionally Keyword filler, for example by removing the page from the search results. So you need to know how to use keywords correctly if you don’t want the job. Keyword filler happens to affect the ranking of the page in the SERP results.

4. How to do good keyword optimization

To help your website rank for a particular keyword, you need to focus on keyword optimization. Specifically, you need to use keywords in the most natural way, in the most appropriate positions. Google advised in this regard: “Focus on creating useful and informative content, using keywords appropriately and in context.”

4.1. One website – One goal

Once you know what the content of the site says, determine the main intent and choose a single main keyword. To best represent the main topic of the page, as well as some closely related search terms.

However, you must take into account whether the main keyword is low competition, popular or not. This determines which pages have a chance of improving their rankings for that term. You can also use keyword research tools like Ahrefs, SemRush,etc to search the difficulty of keywords.

4.2. Create long content posts

Content is more likely to grab the attention of search engines if it covers a topic in great detail. If you don’t have a long piece of content, this can be difficult to do.

As a general rule, the longer a piece of content, the more room there is to serve different related keywords. As a best practice, try to write at least 300 words in your content to grab Google’s attention and give proper SERP management.

4.3. Maintain good keyword density

During the content creation process, try to sprinkle the text with the main keywords, but don’t overdo it. Try to only insert keywords where it feels natural to the general flow of the text. But how many keywords are optimal in content?

Although the guidelines are flexible in this regard, analysts recommend maintaining an optimal keyword density of around 2% to maintain a constant ratio of main keyword to total word count.

To note: If you are using WordPress as your CMS, use the Yoast SEO plugin to monitor your keyword density ratio.

4.4. Combine using secondary keywords, LSIs and long tail keywords

You can really help search engines ensure your page revolves around your main keyword by using secondary keywords, synonyms, and long-tail keywords in your content. These words give search engines additional context to provide additional evidence about the main topic of the webpage.

Long-tail keywords not only provide more context, but can also tell search engines if your content provides an answer to a reader’s question. If so, the chances of your content getting features are in Google’s “People Also Asking” section.

Also, using helper keywords will help Google find related content. It is therefore possible to rank sites that use secondary keywords in content higher in search. Using secondary keywords confirms that you are writing content for people, not machines.

4.5. Add multiple main keyword descriptions to page elements

Another useful measure to optimize the page for keywords is to add the main keyword in the right place in the page elements. Examples come in the form of page titles, title tags, meta descriptions, header and footer text, image alt tags, and sub-headers.

Not like Keyword fillerby optimizing on-page elements, you will make the content of the page visible to search engines wherever they can see and understand what the content is about.

5. Always Check On-Page SEO Issues

Last but not least, even if you know how to avoid it Keyword filler and how to insert the correct primary key in the search engines on the topic of the page, you can always forget to check the on-page optimization of your website.

So, when you publish a new web page, make sure it is fully optimized for your chosen main keyword using an SEO checker tool. Simply enter the URL of the page you are analyzing and provide your main keyword to get a report and tips on how the page can be further optimized and get more traffic.

The tool has separate sections that focus on specific page elements and show you how well each section is optimized for the main keyword.

through articles on Keyword filler what? You already know how to avoid keyword stuffing abuse, you need to be careful in assigning the main keyword and keeping it natural in the eyes of the reader. I hope the post of SEODO will help you optimize your main keywords more effectively.