
With the strong development of SEO, SEO tools increasingly diverse and useful. However, you don’t need to use all of them, but you should choose the tools that suit your needs. To get an objective view of this field, discover these 29 tools recommended by many experts. let’s go too SEODO Follow the content of the article below!
Table of Contents
1. Ahrefs Webmaster Tools – SEO Tool for Webmasters
Monitor your site’s SEO status, see who is linking to your site, and find out how your site ranks on Google
Before you start optimizing your website, you should make sure that the technical condition is guaranteed. SEO tools Ahrefs Webmaster Tools Perform a comprehensive analysis of your site to check for over 100 common SEO issues. You will also be able to see who is linking to your site and discover your top keywords..

Main characteristics
This helpful tool not only tells users what’s wrong with your site, but it also shows what caused the problem and how you can fix it.

2. Google Keyword Planner – Keyword SEO Tool
Google Keyword Research Tool
Designed for keyword research for Google Ads, Google Keyword Planner (GKP) a SEO tools Particularly important. The reason is that this tool is created by Google and many people believe that the data obtained from Google Keyword Planner is the most accurate.

But in one test, the results showed that GKP almost always overestimates the actual search volume and is only about 45.22% accurate. Another limitation of GKP is that it does not show the absolute search volume, only a certain range. However, it’s still a useful tool to help you understand the basics of the keyword research process.
Main characteristics
Most keyword research tools show you ideas based on the original keyword you entered. For instance: If you search for “coffee”, you will get ideas like “coffee bean”, “coffee shop near me”, “coffee shops”, “keurig coffee maker”,…
On the other hand, Google Keyword Planner can show you related keywords based on the meaning of the original word. For instance: With the “coffee” keyword, you can get GKP keywords like “cappuccino”, “espresso”, “barista” and “french press” even if they don’t contain the word “coffee”.

3. Keyworddit – Thematic Keyword SEO Tool
Do some keyword research on Reddit
Keyword research is the process of researching topics your audience is looking for. Is there a better way than to find the topics people are discussing on one of the major forums (or Reddit)? With Keyword users simply enter the name of the subreddit your audience is participating in. SEO tools This will extract the keywords from this community.

Main characteristics
Keyworddit also shows you the context in which keywords appear:

4. Google Trends – Effective SEO Tool for Trending
See search trends from around the world
google trends shows the popularity of a topic over time. Use this tool to capture and capitalize on trending topics and avoid creating content on topics that are declining in interest.

Main characteristics
Google Trends also shows you related topics and queries that are becoming popular:

5. RankMath – Best SEO Tool for WordPress
WordPress SEO plugin for on-page SEO and technical SEO.
It won’t be easy to put the title tag, meta description, OG tag and other meta tags yourself for every post you publish. But if you’re using WordPress, you don’t need to. RankMath will help you add all this easily.

Besides, RankMath also helps users with the following tasks:
- Redirect URL.
- Find and fix dead links on your site.
- View Google Search Console data in your WordPress dashboard.
- Monitor your keyword rankings.
Main characteristics
RankMath has a full library of categories that you can add to your posts:

6. SEO Tool – Google SERP Code Snippet Optimization Tool
See what your page looks like on the SERPs

The first step is to enter your title, meta description, and suggested URL. The tool will then tell you what your site will look like in the search results.

You can already do this if you use a WordPress plugin like RankMath. But Google SERP Snippet Optimizer Tool will be very useful if you are not using WordPress.
Main characteristics
Users can view the rich snippet and date to see how it looks on the SERPs:

7. Optimization Tools – Merkle’s Schema Markup Generator
Generate structured data markup in JSON-LD format.
Categories help search engines better understand your content. These articles often have a higher click-through rate than regular search results. Merkle Schema Markup Generator help you generate the correct schema code. All you have to do is choose the type of category you want to create and include it on your website. Users can do this with RankMath, but it’s a good tool if you don’t have RankMath.

Main characteristics
This is not a unique feature of this tool. But once you’ve created your category, you can check its validity using Schema.org’s Markup Validator.
8. Google Search Console – Best SEO Tool
Free Google tool to help you monitor and troubleshoot website on SERPs
Users use Google Search Console to find and correct technical errors on the website. Additionally, users can submit sitemaps, view structured data issues, test Core Web Vitals, and more.

Main characteristics
The URL Inspection tool provides information about the Google-indexed version of a particular page. You can enter any URL to review. More advanced users can even use the URL Inspection API to inspect their data in bulk.

9. SEO Tool – Cloudflare
Free Global CDN
A Content Delivery Network (CDN) is a globally distributed network of servers that helps users access websites faster. A CDN caches static content on its servers so it can load it faster by serving it from a location close to the visitor. Cloudy used to speed up your website and protect it from malicious attacks.

Main characteristics
Cloudflare automatically provides free SSL for your website. This is important because HTTPS protects your site and is a Google ranking factor.
10. Website Performance Testing Tool – GTmetrix
Analyze the loading speed of your web pages
Page speed has been a Google ranking factor since 2010. So if your site is extremely slow, that could be the reason it’s not ranking well. Use GTmetrix to test your page speed and see how it performs:

Main characteristics
GTmetrix also shows you the top issues affecting your site, along with suggestions for improving them:

11. SEO Tool – Robots.txt Generator
Create a robots.txt file in the standard format
The robots.txt file tells search engines where they can and cannot access your site. Fundamentally, SEO tools This lists all the content you want blocked from search engines like Google. If you don’t already have a robots.txt file on your site, use this tool to create one quickly.

Main characteristics
If you’ve updated your account, select “Customize” to create separate rules for bots, subfolders, etc.

12. Use the Hreflang Tag Generator for Multilingual Websites
Generate hreflang tags to specify your site’s language and geo-targeting
hreflang is an HTML attribute used to specify multilingual targeting. If you have multiple versions of the same page in different languages, you can use the hreflang tag to notify search engines like Google of these variations. You simply add the URLs you want, select your target country and language, and click “Generate”.

Main characteristics
You can bulk load URLs (up to 50 URLs) into the tool. Simply click “Choose File” and upload your CSV file.
13. Software to Support SEO – SERP Checker by Ahrefs
See the top 10 ranking pages for any keyword
Google personalizes search results based on factors such as your location, language, and search history. Therefore, depending on your location, the search results may be very different. Use Ahrefs’ SERP Checker to view real-time search results for the most accurate SERP.

Main characteristics
For the top three search results, you’ll also see important SEO metrics like number of referring domains, number of backlinks, estimated search traffic, etc., top-ranking pages, and understand why they rank lower. square.

14. Google Analytics – Google’s Free SEO Tool
Google Analytics tool
Google Analytics It is considered the most widely used analysis tool today. This tool is not only free but also very effective. The app gives you all of your website data, which you can analyze and dissect to improve almost every aspect of your marketing.

Please note that Google is replacing the current version of Google Analytics with Google Analytics 4 (GA4). As of July 1, 2023, Universal Analytics (current version) will no longer process data and data will only go to GA4. If you already have Google Analytics, make sure you have configured GA4.
15. Google Data Studio – SEO Reporting Software
Create interactive dashboards and reports
Google Data Studio is software that helps you easily create SEO reports for clients and superiors. Google Data Studio integrates with Google’s toolkit, so merging data from Google Search Console, Google Analytics, etc. is relatively easy.

Main characteristics
You can add data from the SEO tools like Ahrefs.
16. Ahrefs WordPress SEO Plugin – Competitor Analysis Tool
Run a content check on your site
Everything you do will not succeed. From these elements, you can evaluate and learn lessons to improve performance. To do this, you have to find sites that are not performing well. The WordPress SEO plugin will automate the content review process and give recommendations to users.

Main characteristics
When you click on the suggestions, the tool will give you suggestions on what to do next.

17. Google Business Profile Manager – SEO Management Software
Manage how your local business appears on Google
According to a survey by BrightLocal, 36% of SEOers consider a business profile on Google to be the most important ranking factor for a map package. So if you’re running a local business, make sure you’ve set up your Google Business Profile Manager.

Main characteristics
Use your Google Business Profile Manager to create and share review links to get more reviews for your business.
18. Time Machine
See what pages looked like in the past
Time Machine take the history of pages and store them in the database. You can then enter any URL to view older versions of web pages (even currently broken ones). For instance: If you rebuild a broken link, you can revisit what was originally on the old page to regenerate it.

Main characteristics
If your competitors are constantly making changes or updating their pages, you can also enter their URLs into the Wayback Machine to see what sections or subtopics they’ve added.
19. Google – the first search engine
The most used search engine in the world
When there are many SEO tools For free, you can’t forget Google – arguably the most powerful tool. You can use Google to perform various SEO tasks. For instance: You can use Google to determine search intent to align your page accordingly.

Let’s say you want to rank for the keyword “best French press”. If you Google the term, you will find that people want to learn, not buy. Specifically, they wanted to see a comparison of all the best and most modern French presses:
Main characteristics
You can use Google to find guest posting opportunities, internal linking opportunities, lead links, and more.
20. Ahrefs Keyword Tool – The Ultimate Keyword Research Tool
See the top 100 keyword ideas for any root keyword, along with related research data.
This free keyword research tool will show the top 100 keyword ideas for any keyword or phrase, along with the 50 most relevant questions. Ahrefs’ Keyword Tool also shows you important keyword data, such as search volume and keyword difficulty.

Main characteristics
In addition to Google, you can find keywords for other major search engines like YouTube, Bing, and Amazon. Users only need to select the search engine to get the data.

21. Also Asked
Find the questions people often ask
For almost any question you search on Google, you’ll see a SERP feature called People Also Asked (PAA). AlsoAsked shows you AAP questions related to the topic you entered. Use these to find subtopics and questions that might be useful to answer in your article.

Main characteristics
When you click on a PAA question in Google, other PAA questions will appear. AlsoAsked lets you dig deeper into that research (but you’ll need to sign up for a paid plan).

22. Ahrefs SEO Toolbar – A Quick Website Inspection Tool
Multi-functional browser extension that provides SEO data about the pages and websites you visit

Ahrefs SEO toolbar shows meta information, post date, and more. of a webpage. With this tool, you can view SEO data for any website you visit, including:
- Page title
- Meta Description
- Date of publication and revision of the page
- Number of words
- Title
- Hreflang Tag
- Canonicals
- OG card.
In addition, this tool also has the following functions:
- Check for broken links.
- Trace the redirect chain (full path).
- Highlight the nofollow link.
- And more.
Main characteristics
If you signed up for an Ahrefs account, you can view the metrics in the SERPs themselves.

23. Ahrefs Backlink Checker
See the top 100 backlinks to any website or webpage
One of the most common activities in link building is chasing the links of your competitors. You should look at your competitors’ links to find the right tactic. To do this, you will first need to see what is associated with them. All you have to do is enter the URL of the competing page into Ahrefs’ backlink checker.

Main characteristics
The tool also shows you the top 5 linked pages, most popular link text, total number of backlinks and referring domains, as well as domain rank (DR) and URL review scores (UR ). This is all important information that can help shape your link building strategy.
24. Hunter.io
Find email address
Most link building tactics involve contacting and convincing someone to link to your site. To do this, you will need their email address. Hunter.io lets you find anyone’s work email address. The tool will show you a list of found email addresses.

Main characteristics
If you’re building links on a large scale, you can use Hunter.io’s bulk email search engine to search and verify email addresses all at once.
25. Help a reporter out (HARO)
Free service that connects sources of information with journalists looking for expertise
This is how SEO tools It works:
- Ask questions that require expert answers.
- HARO sent an email with these questions.
- Anyone can respond and potentially become a source of posts.
- It doesn’t matter if you are just starting out or if you already have an established website; It’s a great way to build authoritative links.
Main characteristics
Although not a feature of HARO, this content will be very useful to you. When you register for HARO, you should receive numerous e-mails from HARO every day. You want to receive only work-related emails from HARO. To do this, you need to create a Gmail filter. Here’s how:
- Tap the slider to the right of the search bar.
- Paste haro@helpareporter.com (or another feed) into “de”.
- Add your keyword to “Includes words” and use quotes to treat multiple words as one keyword.

26. Short Pixel
Optimize your images
Large images (in terms of file size) may take longer to load and therefore affect your page speed. Google even has extensive documentation on how to optimize your images for the web. For best results, experiment with different quality settings for your images and don’t be afraid to lose quality. You can also use ShortPixel to compress, optimize and resize your images.
Main characteristics
ShortPixel automatically optimizes your media library:

27. Show Rendered Source
See how a browser renders a page
The browser renders a page’s original HTML into the DOM, including changes made by JavaScript. It’s a great tool for anyone who needs to test or troubleshoot JavaScript.

Main characteristics
The rendered source view shows the difference between the raw version of your code and what is rendered.
28. BrightLocal Local SERP Checker
View search results from anywhere
If you do local SEO, you’ll want to see more geographically detailed search results. You can use BrightLocal’s Local SERP Checker tool for this.
Main characteristics
Depending on the country, you can even specify the language:

29. Google Alerts
Track mentions of your name or business online
You can use this tool to set up name or company mentions. Depending on the frequency you choose, Google Alerts will then send you an email with all the pages that mention the phrase you are tracking. You can also use it to track your competitors.

Main characteristics
Use Google Alerts to track unlinked mentions. An unaffiliated mention is a mention about your brand, product or service that is not affiliated with you. Set up multiple Google alerts for all terms related to your brand, such as:
- Ahrefs
- Site Explorer
- Content Explorer
- Keyword Explorer
- Tim Soulo
Through the article on 29 SEO tools Today you have acquired a lot of useful knowledge in the field of SEO. The selection of additional tools will greatly affect the efficiency of the SEO process. If you need SEO advice or have any related questions, please contact us directly SEODO to get the best help.
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