What is a URL?  Latest Ways to Optimize URLs for SEO 2022

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What is a URL?? URL is an extremely popular term for SEOers to help articles achieve high rankings on SERPs. However, what is the structure and composition of the URL? This article will give you an overview of URLs and the latest ways to optimize URLs for SEO 2022. Check it out!

1. What is a URL?

URL with full name Uniform Resource Locator works as the location of a website, page or file on the Internet. Each URL is made up of several parts which have many impacts on the security of the Website. So,URL path has the ability to easily create multiple hyperlinks to the website.

For instance: The SEODO website address is: https://seodo.vn/

What is a URL?
What is a URL?

In other words, a URL is a way for users to access resources on a computer network. Each resource on the computer when we access it every day is assigned a fixed address. Just enter this link and search, you can go to your desired destination.

2. What is the structure of a URL?

The URL is almost identical to the C:\Documents\Personal\myfile.txt path in Windows. However, the URL can be supplemented with content so that the correct server address can be found and the protocol used for secure access to information. The URL will have 2 main parts, Scheme and Authority. However, URLs are made up of many different components, which can be optional or required depending on the case.

A complete URL will consist of the following four elements:

  • Protocols: http, https, ftp,…
  • World Wide Web: www.
  • Domain.
  • Communication ports such as: 80, 8090, 443, 2081, 7777, …

2.1 What is a pattern in a URL?

A URL is not just a web address, but a web address is a URL. In addition to the web address, other services also accessible on the Internet such as FPT or MAILTO are URLs. Where Scheme, the text before the 2 dots of the URL indicates the protocol with which the application and the server communicate.

What is a URL?
Schema in URL

There are three main types of connection protocols:

  • Hypertext Transfer Protocol (HTTP): Is the basic protocol form of the Web, defining the actions of servers and browsers to be implemented.
  • Secure Protocol (HTTPS): A form of HTTP working with a secure and encrypted layer, ensuring that information is transmitted more securely.
  • File Transfer Protocol: This is the protocol used to transfer files over the Internet.

Browsers are now much more advanced, so there is no need to use Scheme to access certain addresses. However, in some cases it is necessary.

2.2 What is authority in the URL?

Authority is the part of copyright that starts after 2 slashes followed by protocol and is divided into different parts.

  • Part 1-Hostname: The hostname is an encoded character string and replaces an IP address. A simple domain name will include subdomains and top level domains. The characters after the hostname are separated by a “/” called elements in the URL.
  • Part 2-Additional Components: Each URL will have 3 additional components located in the Authority section, including: Path (Path), Query (Query), Fragment (Fragment).
What is a URL?
Authority in URL

URL Authority Analysis:

  • Domain (top-level domain): The top-level domain in the hierarchy of domains that we commonly know is “com”. Currently, there are 3 commonly used types of domain names: .com, .net, .gov. For instance: Vietnam is .vn, United States is .us, Canada is ca… Some other domain names such as musium or club are also used but are quite rare and not popular with users.
  • Subdomain (subdomain): Example link www.facebook.comthen both the “www” and “facebook” parts are subdomains. Wherein, “www” is the subdomain and “facebook” is the top level “.com”.

Additionally, the authority URL can be complicated when adding certain components such as:

  • User Information: Contains user and password.
  • Port number: Use the IP address to notify the appropriate server on the network.

3. What is URL Classification?

On all websites today, most of them have two types of URLs below:

  • Dynamic URL (?id=..) : is a mutable URL. Commonly used in forums or open source design websites
  • Static URLs (.html) : Static URLs cannot be changed and rank higher in search engines to help users easily understand the purpose of the website. When people see a specific URL that matches the query and description, they are more likely to click through to the search site.
What is a URL?
Ranking of URLs

4. What is the URL for?

A URL allows users to describe a site or page. In a way to have a good position in front of the Internet community need of create accurate and attractive URLs. For websites, the URL should be short and very descriptive.

What is a URL?
Uses of URLs

In order to get high rankings on Google rankings, URLs must be descriptive, the path must be precise to attract high traffic. Depending on the keyword and requirements, the appearance of the keyword in the title and URL will affect the URL traffic. Additionally, the canonical URL also acts as anchor text because the URL contains keywords that require SEO.

5. What is the SEO impact of URLs?

When indexing, SERPs always pay attention to the URL of the website because the URL greatly affects SEO results as well as search engine rankings. Google’s SEO standards generally evaluate URLs based on the following criteria:

5.1 URLs should not be too long

An effective standard SEO URL for a website should meet the following criteria:

  • Gmail: the average length is 59 characters.
  • Tools for webmasters: the average length is 90 characters.
  • Google Blog: Average length is 76 characters.
What is a URL?
The URL should not be too long

5.2 Do not write accents or special characters

Website URLs are unsigned and hyphenated like “url-la-gi”. Besides the length factor, this is considered a requirement for a canonical search engine optimization URL. Special characters are always minimized as they greatly affect the ranking ability of the website.

What is a URL?
Do not write accents or special characters

5.3 URLs that do not contain SEO keywords

Make sure important keywords are still displayed in the URL. Whether the article or website ranks or not depends in part on the appearance of the keyword for that URL.

5.4 URLs restricted to subdirectories

For good quality URLs, you should not split too many folders. Google won’t like the URL that has to crawl through many main pages to get to SEO-requiring content.

6. Why are URLs important for SEO?

With the above information, you have somewhat understood the importance of URLs for SEO as well as for the website. Therefore, following the rules while building URLs is essential for SEOs or SERPs. The level of importance is most clearly indicated by the following two factors:

6.1 Improve user experience

A well-designed URL will give users and search engines an easy-to-understand indication of the main content of the page. Even though the title tag of this page is hidden, the URL still provides clear information about the content of the landing page and allows users to experience the content by clicking the link.

What is a URL?
Improve user experience

6.2 Classification

The URL is the part that makes up the search engine ranking factor that determines the relevance of a page to a user query. However, this has an effect on the authority of the global domain name itself. However, your use of keywords in the URL is a ranking factor. Although keywords can improve visibility, URLs generally have no impact on a page’s ranking.

What is a URL?
URLs are part of the ranking factor

7. SEO Friendly URL Optimization Method

However, you already have a glimpse of the importance of URLs for websites. However, the process of implementing URLs is difficult, let’s refer to some ways below:

7.1 Page hierarchy

The structure of the URL is as simple as possible, so you should organize the content so that the URL has a reasonable structure, which makes it easy for users to understand. This requires studying the hierarchy of pages before creating the website. For example, you are designing a house that needs to fit out rooms, decorative items, etc.

What is a URL?
URL hierarchy

URLs using 4 link levels are not good for search engine optimization. Instead, you should prioritize the URL structure into 2-3 sub-levels.

7.2 Use of the HTTPS protocol

HTTPS is the secure version of the HTTP protocol, it makes your website more trustworthy for visitors. HTTPS is often used to protect online transactions with high security for banking, online shopping payment.

What is a URL?

To encrypt information, HTTPS sites must implement one of two encryption security protocols, Secure Sockets Layer, Transport Layer Security.

7.3 Hide silvernot www element

Hiding the www prefix will make the website domain look better to users. In fact, browsers like Chrome hide both www and https:// in the address bar because the information it gives is not important to display.

7.4 URLs containing keywords describing content

When you publish an article on the web, you must have clear and understandable information. Also, the content contains the main keyword instead of using random numbers without the relevance of the topic in the page. This is extremely beneficial for increasing click-through rate (CTR) as well as improving user experience (UX).

7.5 Short URLs

You should Use the article’s main keyword to shorten the URL. Also, you should leave the URL length at 70 characters so that users can fully see the main keyword contained in the article.

7.6 Redirect old URL

Navigation is the resolution of a URL to another URL. This helps Google and visitors understand that the page has been updated to a new address. Therefore, if you change the URL, you should use a 301 redirect so that any user who clicks on the old URL will be redirected to the new URL, avoiding a 404 error page.

What is a URL?
Page 301

7.7 Using hyphens to separate words

URLs do not use underscores or spaces to separate words. Instead, Url uses hyphenation to help Google and users know where to break characters to join them into a consecutive string.

7.8 Removing conjunctions

Conjunctions such as and, for, at, or… do not necessarily appear in the URL. So removing these words will make the URL shorter and more optimized for users and Google.

7.9 URLs do not contain

Basically, the accented URL is still used, but it’s easy to get an error saying the webpage is not accessible. Therefore, using unsigned URLs is more recommended. Try to optimize your website URLs as unsigned keywords containing hyphens to rank well.

What is a URL?
Standard SEO URL

The article above explained the issue What is a URL? and suggest methods to optimize URLs for SEO. I hope through this you got a better insight into SEO related knowledge when you first embark on the path to becoming an SEOer. Get in touch with SEODO If you need to provide more information about the article as well as a reputable SEO website address!


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