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What is Backlink - 10 Ways to Increase Backlink Ranking

What is Backlink – 10 Ways to Increase Backlink Ranking


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Google encourages website owners to optimize on-page SEO to create useful content for users to get good ranking results. What about Back links so what? Is creating useful content enough to get your website ranked high in search results? How to create quality Backlinks on the site?

Today SEODO will guide you on how to build quality and highly effective backlinks in the SEO process. Let’s find out through the article below

1. What is a backlink?

To be able to build backlinks for your website, you must first understand what a backlink is and what a quality backlink is.

1.1 Notion of back link

Backlinks are links from another page or websites that point to your website. Google and other search engines often rely on the number of backlinks pointing to a website to gauge how websites rank on SEO results.

What are backlinks?
What are backlinks?

1.2 Why SEO needs Backlinks?

Building backlinks for off-page SEO is a very important job to help your website rank at the top of the SERPs.

We can simply understand that the backlinks are considered as votes to help the website to the TOP. The more votes you get, the more likely your website is to rank higher in Google and other search engine rankings. The number of backlinks is an indication of the popularity and importance of this website.

Backlinks are very important for SEO. Because some search engines, especially Google, always appreciate websites with lots of quality backlinks. In particular, the backlink is one of the signals to improve EAT for the website.

Although Google has made thousands of changes to their search ranking algorithm based on backlink ranking signals. However, backlinks are still one of the important signals from Google because backlinks are formed based on Google’s original algorithm (also known as PageRank).

If a website does not have links pointing to it, it will be very difficult for that website to achieve a high position in the search engine results (SERP) rankings.

1.3 What is a quality backlink?

Backlinks also have the type “Backlink this, Backlink that”, they are not all of equal value.

In theory, if your website has a lot of backlinks, it’s easy to get to the TOP. However, Google currently has many algorithms to analyze the whole website and if you abuse and spam too much, you will be penalized by Google.

So, instead of quantity, you need to build quality backlinks so that even if they are scanned or updated from Google, the website will still rank well.

There are 5 characteristics that every quality backlink has:

  • Backlinks come from websites with a high level of trust.
  • Backlinks usually include the target keyword in the anchor text.
  • Backlinks come from pages closely related to your website.
  • The backlink is a type of Dofollow link
  • New backlink, first domain never linked to your website

2. The main role of backlinks for ranking

2.1 Backlinks help improve website rankings

There is no denying the role of Backlinks in ranking results.

If your website is good, but it will be better to receive “recognition” from industry websites, or other reputable journals and forums by having backlinks from those pages pointing to your site. .

Each link from another website pointing to your website is a “vote” in Google search results. Take a look at the stats from Moz – Reputable SEO News Site:

Backlinks help improve website rankings
The relationship between rankings and links

Moz stats show:

  • 99.2% of the top 50 positions had at least one external link pointing to their website.
  • 77.8% of all subsequent first positions are similar – there is at least one outgoing link pointing backwards.

2.2 Create backlinks for faster indexing

Google Bots discovers new websites by following backlinks from existing websites. And when they discover your site, they can efficiently crawl your site to index it. Google bot will go through the link to crawl the content and from there index it.

With a website regularly scanned by Google robots, imagine your website has a link from this website, your content will be indexed very quickly.

On the contrary, it will be more difficult for Google robots to find your website if your website has no Backlinks.

2.3 Increase Amount of Backlink Referral Traffic

With a website that already has users, it is completely normal for users to click on links to your website. In particular, with content that has a lot of traffic from users, with just a little ingenuity in placing links pointing to your website, you will have a large number of users from referral channels.

Backlinks help increase traffic
Increase traffic with backlinks

2.4 Increase brand coverage, popularity or popularity

A website with many links from reputable websites will be understood as a quality website, gradually becoming a reputable website.

The frequency of appearance on other reputable websites will also create “popularity” or “popularity” for your website.

The site of a company that is regularly in the news because its news will certainly be more known, better known and more users.

3. Summary of 10 Ways to Create Quality and Effective Backlinks

The backlink building strategy should be “no strategy” at all. Don’t even think about building backlinks the wrong way. Here are a few more methods for building natural backlinks that really aren’t too difficult.

3.1 Write an article on a subject that no one has written before

increase backlinks through strange content
What about unique content?

The best way to get more readers is to write content, it’s to write about a weird topic that no one has written about before. It can be a data-driven article, a research survey, or a case study. Anything you write that you think is trustworthy and helpful to your community.

Your work is not finished here. After writing the content, promote it to the right source. Derek Halpern, Proposal Writing Techniques, once said that whenever you write an article that will be a valuable link, you need to find people who have a history of articles linking to your article.

You can then go out and ask them to link your post to their resource page.

3.2 Writing pillar articles (Pillar Content)

A pillar article is usually a tutorial article that says something to your users. They are usually over 500 words and contain lots of very practical advice. This article you are reading can be considered a pillar article because it is very practical and a “how to write well” lesson. Articles that have long-term vitality, remain relevant to the present (not news or time dependent) and provide real value and insight. The more pillar articles you have on your website, the better.

Pillar posts are not easy to create. Pillars or articles are in-depth tutorial type articles where you explain almost everything on a single topic around your scope.

Content of the pillar
Content of the pillar

3.3 Get backlinks from social sites with high pagerank

Pinterest is a 9th PageRank site and it gives you the option to add a link to your profile. Even if this link is not followed, it will give you a good growth in the general ranking.

Google+, your LinkedIn company profile, and sites like Reddit. Simply create a user profile and add the link to your homepage. This way you can get SEO optimized backlinks from your social media site.

Increase backlinks via social networks
social media

3.4 Get more quality backlinks by matching others

You can still get quality backlinks by helping other bloggers and websites get listed on your website. In this way, you must have a website with good visibility and at least be well ranked and rated by google.

Then you can build relationships with other bloggers, website owners, mostly with high authority sites and interview them, write about them, mention them on your website.

 increase backlinks through the relationship
Relationship Building

3.5 Boldly writing controversial content

Wondering how courage relates to building backlinks safely? Sometimes getting a backlink tests your mettle. You can get multiple backlinks and get mentioned by writing about a post that is controversial or disproves a common belief.

controversial content
Controversial subject

Sometimes if you want to attract, you have to attract attention in different ways. Writing a content article that goes against the current trend or general opinion is one of the best ways to grab attention, but the risk is quite high but the return is worth it.

3.6 Guest Post is still good for SEO if done wisely

Every time you think of guest blogging to build backlinks, you get blacklisted by Google. Never aim to get backlinks from guest posts, but focus on the value you provide in your guest post.

However, you can use Guest Post and link to your site with relevant data on your site. Remember that this is not frequent. Take a close look at what Google has to say about building backlinks from Guest Post.

spread backlinks with guest posts
guest post

3.7 Community development

The best way and relevance when building an SEO backlink strategy is to use a community. This community building is not only for link building processes but also has various benefits. This will prove that your blog is a reputable website. When people can respond to your article and share it on social media sites, it will ultimately be social proof for your readers.

When you’re actively involved in the community, you’re linking to each other’s content (remember, it has to be high-quality and most importantly relevant) in your blog posts. This way, you have a strong network of backlinks.

3.8 Fix broken link (broken link)

Using broken links can be a good option to get backlinks without the website owner’s permission. By doing this, you give someone better resources and less risk of rejection than simple promotional messages that often go unanswered.

3.9 Introducing content from KOLs: never obsolete

Industry KOLs with personal social networking sites with hundreds of thousands or even millions of subscribers will be where you will best promote your brand and content on your website.

This offers 3 advantages:

  • Increase traffic to website
  • Build customer trust with the brand through KOLs
  • Increase Quality Score with Search Engines
connect with KOLs
Connect with KOLs

3.10 Don’t Skip Youtube

Especially, if you have a Youtube channel, do not ignore this method. Google statistics show that there is more content on Youtube.com than on Google. Take advantage of this source of traffic: create videos on topics that users search for, and don’t forget to include links to websites for video-related content in the video description!

Backlinks via youtube
SEODO Youtube channel

It will be very effective if the content is well invested, valuable for users shared on social networking sites.

Back links is one of the important search engine ranking signals. Learning and building backlinks is the job that SEOs always have to do when they want to place the website higher in Google rankings. SEODO shares the article above in the hope that you can work more effectively with Backlink and grow more when SEO. I wish you good luck and success.

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